Associate Manager, Loyalty Promotions Strategy
1 week ago
**About the Team**:
DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
The Consumer Retention Marketing team focusses on driving consumer acquisition, engagement and retention. Within the broader retention marketing team, the Consumer Promotions Strategy pod blends data-driven insights with strategy to drive business growth through innovative promotions and offers. We are expanding into loyalty offers by integrating Canada's largest and most adopted loyalty program on to DoorDash
**About the Role**:
As an Associate Manager, Loyalty Promotions you will create and launch loyalty offers on DoorDash to drive user engagement and retention. You will manage day-to-day performance of our loyalty offers, including building targeting, experimentation and optimization of offers, and deliver our key success metrics for the loyalty program. You will also support the P&L management of the program in terms of impact and financials. You will report to the Sr. Manager of Consumer Promotion Strategy.
**You're excited about this opportunity because you will**:
- Create loyalty offers that positively influence consumer behavior, and drive user growth and retention
- Manage day to day operations and business metrics for our loyalty program, once live, including tracking earn and burn (redemptions) of loyalty points, measuring incrementality, and new customer acquisition and retention
- Work with complex data sets to optimize loyalty promotions. Run A/B experiments to glean insights and optimize campaign KPIs, enabling growth in new user acquisition and order rates of existing users
- Partner with product, analytics and engineering to experiment with new loyalty offer constructs and introduce innovative concepts
- Support the P&L management of program including managing budget and performance impact
**We're excited about you because you have**:
- A Bachelor's degree with at least 5 years of work experience in loyalty marketing, promotions, or retention marketing at a leading consumer (B2C) brand
- Prior experience in creating and launching loyalty offers or promotions, and driving member engagement and retention with mass, targeted and personalized offers
- Experience digging into large data sets and possess the desire & curiosity to dive headfirst into complex problems. You can translate data into applicable insights with ease and communicate recommendations effectively
- Strong understanding of A/B testing and experience with creating an experimentation roadmap to iterate and optimize a loyalty program
- Intermediate experience with SQL to to query large data sets, proficiency with data visualization and dashboarding tools (e.g. Tableau, Mode)
**Why You'll Love Working at DoorDash**:
**We are leaders** - Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies.
**We are operators** - We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.
**We are learners** - Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.
**We are one team** - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
**About DoorDash**:
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
**Our Commitment to Diversity and Inclusion**:
We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, exper
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