Marketing Specialist

Marketing Specialist - International Sales
$47,300 - $57,000 per year, full-time permanent, generous benefits package
As Canada’s second largest science centre, Science North operates a multi-faceted operation in Sudbury, Ontario along with a thriving International Sales business. We bring experiences to life for science centers, museums, zoos, aquariums, visitors centers and corporate centers worldwide through the creation of award-winning, high impact products and services. Our marketing team is looking to complement the International Sales team with the addition of a true marketing maven who will increase their global presence through the creation of engaging marketing strategy to entice our international clients.
As our new Marketing Specialist, your goals will be to reach new audiences, generate leads, and expand the Science North brand internationally. You will develop and execute marketing strategies with a focus on turn-key visitor experiences like special exhibitions and Science North’s Nature Exchange.
Working with our marketing and international sales team members, you will be responsible for the organization and execution of marketing strategies that will support trade shows, expand on new partnerships, and reach new international markets through digital visitor experiences. Your role will entail creating, tracking, measuring and analyzing campaigns in order to increase engagement and awareness of the international sales brand.
Science North’s marketing department is a place that welcomes new and creative ideas, encourages inclusive and innovative collaboration, and succeeds from out of the box thinking. We’re looking for an eager go-getter who is willing to take their marketing specialties and amplify our international sales
**Key Responsibilities**:

- Support international sales with research, development, and implementation of strategy around installing creative content and exhibits in international markets
- Develop creative marketing tactics and strategies, action plans, and campaign objectives
- Contribute to out-of-the-box concepts and ideas to proactively promote Science North exhibit sales, improve client engagement and create brand awareness.
- Work collaboratively to create marketing briefs that offer unique strategies and ensure timely delivery of marketing assets
- Maintain a unified brand voice and ensure it is represented properly and consistently across all content created
- Support the graphic design team to generate creative assets and ensure they are delivered on time without error
- Track and report digital analytics
- Travel to conferences to support the international sales team and gather market research

**What you bring**:

- Post-secondary education in Business Studies, preferably in Marketing, Public Relations, Communications
- Marketing or communications background and/or related experience relevant to the position
- Experience in creating/overseeing marketing campaigns from initial concept to final reporting
- Demonstrated collaboration and communication skills that ensure seamless alignment and understanding among all parties involved
- Strong copywriting skills - demonstrated proficiency in clear and proper language copy, editing, and proofreading
- Superior organizational skills, time management, and attention to detail.
- A willingness and ability to work occasional weekends and/or evenings as needed to support unit events/programs
- Working knowledge of social media platforms, M365 and Windows

**Compensation Highlights**:

- Full-time permanent opportunity
- Competitive salary starting at $47,300 to $57,000 per year
- Annual performance and merit increase consideration
- Participation in the Science North Employee Incentive Plan
- Flexible work arrangements
- Comprehensive group benefit package including medical, dental, vision, paramedical, life/travel insurance, short and long-term disability coverage, 24/7 telemedicine access, wellness spending account/ onsite physio/chiro services
- Pension plan following one year or continued participation in OTPP
- Science North annual family membership
- Free or discounted admission to other attractions outside Sudbury, Science North facilities and program discounts, fitness membership contribution
- Professional development opportunities
- Minimum 3 weeks vacation with incremental entitlements of one week after 5 and 10 yrs of service

Science North is grateful to work with First Nations across Northern Ontario and we give thanks to the Indigenous Peoples who have cared for this land since time immemorial. We pay respect to their traditions, ways of knowing, and acknowledge their many contributions to innovations in Science, Technology, Engineering, and Mathematics, past and present. We also recognize the Métis Nation of Ontario for their historic and ongoing contributions. Science North commits to deepening engagement, relationships and partnerships in order to advance truth and reconciliation, honour and reflect Indi