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Amazon and Ecommerce Lead

2 weeks ago

Gloucester, Canada HealthCraft Products Inc Full time

**Amazon and eCommerce Lead**

**Business: Home Medical Assistive Products Manufacturer**

**WHO WE ARE**:
HealthCraft Group is a leading Canadian based designer and manufacturer of fall prevention safety solutions for loved ones at risk of a fall in their living space. You will find our products worldwide in over 25 countries helping millions of loved ones daily to protect and extend their potential. Put simply, we are on a mission to make every space a safer place. This position provides an opportunity to work for one of Canada’s top companies in home health care products.

**WHERE WE ARE HEADING**:
HealthCraft is in growth mode and building for the future, which is where you come in. We are searching for an **Amazon and eCommerce Lead** who will take on the challenge of rapidly growing our online, direct-to-consumer revenue and experience. Buckle up, the position is fast paced and demanding with expectations that you fit and thrive within our nurtured HealthCraft culture which we curate and protect. **Come to work every day knowing that what you do matters**. HealthCraft changes lives, let it change yours. If you think you fit and have grit, continue reading.

**Summary**:
We are seeking an **Amazon and eCommerce Lead **who is passionate about digital commerce.

The **Amazon and eCommerce Lead** is a strategic, customer-centric marketer who can turn a problem into an opportunity. The Specialist is driven, eager to learn and grow and feasts on data to make informed decisions.

The **Amazon and eCommerce Lead **reports to the Online Channel Manager and works collaboratively with the Marketing Manager, Marketing Team and external partners.

This is a job that you can feel good about at the end of every day.

**YOU ARE SPECIAL BECAUSE YOU ARE**:

- A forensic problem solver who keeps looking until you find the answer
- Constantly learning and elevating yourself
- Highly organized, detailed and disciplined
- A demonstrated team player who wants to come to work each day to contribute and know what you do matters, prepared to jump in and help where and when needed
- Perhaps currently held back in the realization of your career potential
- **YOU ARE NOT**:_
- A “status-quo is good enough” kind of person

**YOUR EXPERIENCE SHOULD INCLUDE**:

- 3 - 5 years working with growth marketing tools, analytics and Amazon
- Post secondary education in Business, Marketing, Economics or equivalent discipline
- In-Depth understanding of Amazon Seller Central and Amazon ads
- Driven to improve Conversion Rate Optimization (CRO)
- Strong analytical skills to evaluate results, draw key insights and suggest next steps
- Proven experience in scaling and maintaining large eCommerce marketplaces
- Experience in ad management, while working within a spend budget and maximizing return on ad spend
- Understanding of Google Analytics (including but not limited to Google Tag Manager, Data Studio, Search Console, Merchant Center, and more). Certifications are an asset.
- Advanced Excel skills
- A passion for collaboration and demonstrated success working cross-functionally to drive projects over the finish line
- Multi-tasking capabilities and the ability to adapt to a changing environment
- Effective communication skills, English; verbal and written

**BONUS POINTS IF YOU HAVE ANY OF THESE**:

- Experience working with ISO, quality assurance systems
- Experience working in a Lean Manufacturing environment
- Creative passion(s) such as musical instruments, visual arts, written word
- A competitive spirit that strives for the best in everything
- A team player that knows and understands the importance that winning as a team brings to a group
- Experience with assistive products or care for older adults / accessibility
- A community service / volunteering history

**JOB RESPONSIBILITIES**:
**Amazon**

Responsible for all day-to-day management and working with Online Channel manager to maximize revenue and profitability.

What to expect to do in a regular Week:

- Advertising
- Manage multiple PPC campaigns per product
- Manage multiple campaign types (Sponsored Brand, Sponsored Display)
- Listing Management, listing creation and Search Optimization
- Identify areas of improvement and rapidly implement
- A+ Content
- User experience
- Working with MKT / Graphics to create content requests and schedule
- Manage pricing and inventory
- Escalate and resolve listing issues with amazon seller support
- Keyword research and optimization
- Product category management and optimization
- Utilize tools like Helium 10 to improve listings, automate requests, product and competitor research
- Own the customer review program; identify actionable improvements to develop and implement a social proof to drive growth of reviews and customer feedback
- Ability to create, review and implement findings from dashboards and reporting
- Utilize market research including category, competitor and customer information
- Analyze performance data to gain insights