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Consumer Experience, Lifecycle

2 weeks ago

Montréal, Canada Nestle Operational Services Worldwide SA Full time

**A little about us**

**Position Snapshot**
**Business area: Nespresso Canada**
**Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid**

**What to Expect**:
We are looking for a marketing manager
- consumer experience & lifecycle to work at Nespresso, in Montreal, reporting into the B2C Marketing manager. The consumer experience, lifecycle & retention manager will act as the lead for all the projects link to the customer lifecycle management as well as the gatekeeper of all initiatives & touchpoints link to the customer.

**A day in the life**:

- Drive innovation with lifecycle programs and ensure that the Canadian market is well positioned as a strategic and innovative pioneer within the global Nespresso landscape.
- Understand strategic business plan to leverage customer lifecycle programs across broader marketing calendar, service offerings and product catalogue.
- Plan and optimize club member communication stream by ensuring proper communication calendar and follow up with KPI and analysis to make optimization recommendations to improve retention.
- Onboarding stream: enhance current onboarding plan with proper insight and fact-based recommendations (customer data, CRM KPIs, campaign analysis KPIs)
- Collaborate with category managers and channels to enhance club member journeys across all channels.
- Lead acceleration plan on subscription across channels
- Manage budget and ensure accuracy.
- Recruit, develop, motivate, and manage a team for superior performance.
- Comply with HR and planning cycles.

**Role Requirements**
- Business degree in marketing or management
- Minimum of 7+ years’ experience in marketing
- Expertise with Microsoft Office (PowerPoint & Excel)
- Expertise in project management and ability to manage several projects simultaneously

**Preferred Skills**
- Competencies in Product portfolio or brand management
- Excellent analytical skills with demonstrable experience in marketing data analytics and tools
- Well-organized, strong time and priority management skills
- Excellent interpersonal & communication skills
- Commercial awareness partnered with a creative mind

**Benefits**
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
- Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

**What you need to know**

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

LI-Hybrid