Lead Generation Specialist

**ABOUT ROBOTIQ**:
Robotiq helps manufacturing companies overcome labor shortages by providing robotic solutions that are easy to use and implement, with the ultimate mission of freeing human hands from repetitive tasks.

Since its founding in 2008, Robotiq has been a globally recognized leader in the field of collaborative robots. Our solutions are assembled in Canada and then 95% exported to the rest of the world.

Robotiq serves our customers through a world class network of automation technology distributors across the globe. Through these partnerships, we bring global reach, and local relationships to our clients. Some of our global customers include Apple, Tesla, Pfizer, SpaceX, Continental, Boseto name a few.

**ABOUT THE ROLE**:
Under the supervision of the Marketing Director, the Lead Generation Specialist is responsible for generating qualified leads and nurturing these leads throughout the buyer's journey. They work closely with the sales teams to ensure alignment of marketing activities with sales objectives.

**MORE SPECIFICALLY, YOUR MAIN RESPONSIBILITIES WOULD BE**:

- Define the lead generation strategy around each product, including tactics and KPIs, with the support of the Marketing Director.
- Set quarterly targets for lead generation around focus products, and put in place the plans to achieve them.
- Oversee the performance of CTAs on product pages, collaborating with product marketing for content.
- Create advertising campaigns to drive the traffic needed to achieve your goals for impressions, leads, MQLs, and deal creation.
- Develop and maintain nurturing campaigns via HubSpot to bring customers through their initial journey with Robotiq, to the point where they are ready to work with our sales team on their project.
- Manage the day to day operations of the marketing automation platform (HubSpot) and other marketing tools to support marketing campaigns.
- Knowledge and understanding of workflow and marketing automation systems and their role in lead generation.
- Create and adapt lead magnet strategy and landing page to generate quality leads.
- Set and manage Robotiq’s SEO strategy to ensure we are there when our clients are searching for a solution to their automation challenges
- Analyze and adjust campaigns based on performance, collaborating with the product marketing team to iterate and align on keywords and messaging.
- Manage the budget for advertising, ensuring investment in the areas of highest return
- Work closely with the regional field marketing managers to adapt the lead generation strategy to the unique needs of each territory around the globe.
- Advise the media and communications teams on the content needed to attract and convert customers engaging with Robotiq on the web.

**REQUIRED SKILLS**:

- Bacc. in marketing, communication, or relevant experience
- Minimum 3 years of relevant experience in B2B marketing
- Excellent command of HubSpot
- Mastery of the Google suite, Facebook Ads Manager, Adwords, Google Analytics, knowledge of best practices in SEO, knowledge basic principles of marketing automation and inbound marketing platforms (essential)
- Mastery of SEO tools (Ahref, SEMRush) is a plus
- Basic knowledges of HTML/CSS is a plus
- Languages: French: Good

English: Very good (spoken and written)

**WHY CHOOSING THE ROBOTIQ TEAM?**

Robotiq is the humans behind the robots. It's a great team that shines with a culture of people, innovation, and collaboration.
- Flexible working hours, both for holidays and time management, for a true work/life balance;
- Management based on autonomy and collective or individual objectives;
- Individual development plan;
- Group insurance program;
- Shareholder worker cooperative;
- Culture club, sports and recreational activities, on-site gym, barista coffee, fruits, etc.

We are looking forward to meeting you

Type d'emploi : Temps plein, Permanent

Avantages:

- Événements d'Entreprise
- Gym sur place
- Horaires flexibles
- Options d'Achats d'Actions
- Programmes de Bien-être
- Stationnement sur place
- Tenue Décontractée
- Travail à domicile

Horaire:

- Quart de jour

Expérience:

- Vente B2B: 3 ans (Souhaité)