Marketing & Online Sales Expert (Omnichannel Retail)

_**About Amego**_

Amego Electric Vehicles is one of Canada’s leading electric bike retailers, on a mission to **spread a limitless electric bike experience**. We combine expert e-bike knowledge, premium brands, and a **48-Hour Customer Guarantee** to deliver an exceptional customer journey — online and in-store.

We are looking for a **Marketing & Online Sales Expert** with a strong **omnichannel retail mindset** who can connect e-commerce, POS, inventory, in-store sales, and customer retention into one cohesive revenue engine.
- **The Role**_

This role owns the **omnichannel sales experience** — ensuring customers receive consistent pricing, messaging, promotions, and expertise whether they shop online, in-store, or across both.

You will be responsible for driving revenue through **data-driven marketing, inventory-led promotions, expert product knowledge, and seamless execution across channels**. You will also be required to become a **true electric bike brand and product expert**, capable of understanding and communicating e-bike components, systems, and value to customers.

This is a hands-on, senior role for someone who understands that in retail, **marketing, sales, inventory, and customer experience are inseparable**.
- **Key ResponsibilitiesOmnichannel Sales & Revenue Ownership**_
- Own and optimize the **Shopify ecommerce experience** in alignment with in-store sales strategies
- Ensure consistency across **online, POS, and physical retail** (pricing, promotions, inventory visibility)
- Build and optimize **omnichannel sales funnels** from first interaction to purchase and repeat sale
- Support **sales closing** for online, phone, and inbound leads
- Partner closely with store teams to improve conversion and customer experience across channels
- **Electric Bike Product & Brand Expertise (required)**_
- Become an **expert in electric bike brands, models, components, and electrical systems**:

- Understand motors, batteries, drivetrains, controllers, and key component differences
- Translate technical product knowledge into **clear customer-facing messaging** online and in-store
- Support accurate merchandising, product descriptions, and customer education
- Align marketing campaigns with real-world product strengths and use cases
- **Inventory, Promotions & Sell-Through Strategy**_
- Analyze **monthly sales turnover by inventory category and individual SKUs**:

- Identify slow-moving and aging inventory and develop **targeted omnichannel promotions**:

- Own the **implementation of promotions**:

- In-store (POS setup, signage, pricing accuracy)
- Balance margin, velocity, and customer value when planning promotions
- Work with leadership and operations to align marketing execution with inventory priorities
- **Marketing Performance & Campaign Execution**_
- Manage and optimize **Google Ads** (Search, Shopping, Retargeting)
- Use **Google Analytics** and sales dashboards to evaluate performance
- Develop and execute **sales-driven social media strategies** that support retail objectives
- Continuously test and improve campaigns based on omnichannel results, not siloed metrics
- Promotional campaigns
- Automated flows (welcome, browse abandon, cart abandon, post-purchase)
- Use segmentation and purchase behavior to drive **repeat purchases and retention**:

- Support lifecycle marketing initiatives that increase **customer lifetime value**:

- **Systems & Customer Experience**_
- Work confidently with **POS systems** (Lightspeed experience is a strong asset)
- Ensure accurate pricing, inventory, and promotion execution across all systems
- Optimize the customer journey to support Amego’s **48-Hour Customer Guarantee**:

- Identify friction points across online and in-store experiences and resolve them quickly
- **What We’re Looking For (required)**_
- **5+ years** experience in omnichannel retail marketing, ecommerce, or online sales
- Strong hands-on experience with:

- Shopify
- POS systems
- Sales metrics & reporting
- Sales funnels and conversion optimization
- Google Ads
- Google Analytics
- Ability and willingness to become a **deep electric bike product expert**:

- Demonstrated experience using **sales and inventory data to drive promotions**:

- Proven ability to execute promotions **online and in-store**:

- Highly **organized, analytical, dependable, and on-time**:

- Strong communicator and collaborative team player
- **Nice to Have**_
- Experience with **Lightspeed**:

- Experience with **SEO**:

- Background in **electric bikes, cycling, outdoor, or mobility retail**:

- Experience working closely with physical retail teams
- **Who You Are**_
- Commercially minded — you think in **revenue, margin, velocity, and retention**:

- Comfortable bridging **digital and physical retail**:

- Curious and eager to master technical product knowledge
- Reliable, accountable, and execution-focused
- A **bike enthusiast** (or aspiring one) who wants to make a meaningful **environmental and social im