Omnichannel Capabilities Manager

**Job Function**:
Digital Marketing
**Job Sub Function**:
Digital Engagement
**Job Category**:
Professional
**All Job Posting Locations**:
Toronto, Ontario, Canada

Johnson and Johnson is recruiting for an Omnichannel Capability Manager based in Toronto, Ontario.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

**Role Description**:
Building and scaling an Omnichannel Marketing model is prioritized as one of the critical growth drivers for our Canadian business. This role will help build this capability, leveraging AI, science, data and insights to enable our organization to better engage with Health Care Professionals to help them stay informed of the latest research and treatment protocols across various therapeutic areas. This work will enable HCPs to have meaningful conversations and provide differentiated support to their patients.

You will partner with an empowered team of professionals including marketing, technology, analytics and data science to build, scale and implement omnichannel capabilities. You will act as lead on sophisticated omnichannel projects and be the key liaison for external agencies and other capability building partners.

**Key priorities for delivery in this role include**:

- Work collaboratively with a cross-functional team of across marketing, data science, analytics and technology

- Support the scaling of omnichannel pilots and capabilities across portfolio of brands

- Bring brand strategies to life with innovative and coordinated digital solutions

- Unlock new omnichannel capabilities using AI /machine learning to optimize HCP messaging across in-person / virtual sales, CRM and media touchpoints

- Partner with analytics and business teams to identify the metrics that matter, reporting capabilities to visualize Omnichannel performance and find opportunity areas for improvement over time to enable a more adaptable and predictive model

- Partner with IT and external agencies to build data architecture and analytics understanding to ensure cross channel integration of activities

- Support organizational change across marketing, sales and MEE to develop, implement and embed new ways of working in support of Omnichannel model

- Integrate new data sources as they come available including CRM expansion, conferences, HCP portals and KOL events

- Partnering with US and Global partners to share standard methodologies and common learning agendas.

**Required Qualifications**:

- A minimum of a University Bachelor's degree is required

- A minimum of 7 years’ professional business experience required

- Experience in building or implementing Omnichannel Marketing solutions is required (experience specific to Health Care Professionals is an asset)

- Preferred experience with: Google Analytics, Salesforce Marketing Cloud or other automated marketing systems, HTML, CRM

- Ability to motivate department and project team members, set achievable objectives, maintain a positive outlook, take ownership, make decisions, manage external partnerships and hold self and team members accountable.

- People management experience is preferred

- Ability to influence across teams without direct accountability is critical

**Required Skills**:
**Preferred Skills**:
Customer Analytics, Customer Engagement, Data Savvy, Digital Governance, Digital Marketing, Digital Trends, Digital Visualization, Digital Well-Being, Industry Analysis, Innovation, Motivating People, Organizational Communications, Organizational Knowledge, Process Improvements, Project Scheduling, Technical Credibility