Content Specialist

**What's Bench? Check us out in** Medium, Betakit, Financial Post, our Instagram, and our Life at Bench Blog.
We acknowledge that Bench headquarters is located on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh _(Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations._

Businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between managing their books and running their businesses.

Our mission is to help every business owner thrive, by providing financial insight and peace of mind in one seamless platform. From creatives to chiropractors, Bench helps thousands of small business owners and entrepreneurs master their financial lives. Because understanding your finances should be three things: simple, effortless, and affordable.

We're growing fast, and we're looking for exceptional people to join us on this incredible journey. Check out our culture guide to learn more about what it's like to work at Bench and read more about our business here
- **_What we are looking for:_**
- As a content specialist, you will support and execute the content strategy across multiple formats and publications, including the Bench Blog (receiving half a million unique visitors per month), resources, YouTube, social media, and webinars. Working under our Copy Manager and alongside SEO, brand, social media and growth marketers, you will assist in the growth of our inbound marketing channel.

**What you'll be getting up to**:

- Content Creation
- Write high-quality, original content across multiple platforms and content types, including blogs, downloadable tools, video scripts, social media content, newsletters, case studies, and webinars.
- Understand Bench's target audience and ideal client profile, and write content that appeals to our target personas and mindsets.
- Follow the Bench writing, voice and tone guidelines closely to ensure consistency.
- Implement SEO strategies into your writing.
- Research content and consumer trends to ensure that content is relevant and resonates with our target audience.
- Briefing
- Develop detailed content briefs from high level content strategy.
- Research and parse out relevant information about topics.
- Identify topics that should be added to content strategy or considered for publication.
- Content Management
- Publish blog content in our content management system (CMS).
- Build and publish landing pages in our CMS to host content.
- Revise or update existing content to be more accurate and helpful for our readers.

**Who are you?**:
- **A talented writer - **You love to communicate and tell stories through the written word.
- **Detail oriented** - You have high attention to detail and strong organizational skills.
- **Audience-driven** - You know who your audience is, and are motivated to make them happy.
- **Creative and innovative** - You have a love for flexing your creative side and thinking outside the box to find ways to improve a piece of content.
- **Minimum experience - **2 years experience writing content for an organization or publication.

**It could be an even better fit if you have**:

- Knowledge of SEO best practices and writing for the web.
- Experience writing for video and/or social media.
- An understanding of small business finances, accounting or small business taxes.

**What you'll get**:

- The opportunity to build content for the Bench Blog - our biggest channel, with over 3 million unique visitors since January - a huge channel to innovate through.
- A great early career role to build the experience you need for a long content marketing career.
- You'll report to a supportive leader and advocate, who will help you to grow and thrive in your career.
- You'll have the opportunity of a lifetime to truly make a difference in the lives of entrepreneurs.
- At Bench, we share information freely and openly whenever possible. The salary range for this role is $56,640-$70,000 per year, depending on experience.
- In addition, we offer an extended benefits package that includes paid vacation, unlimited paid flex days, stock options, and full health, dental, and vision.
- You'll get unlimited access to Bravely, our confidential, on-demand, 1:1 professional coaching service, and access to Inkblot Therapy, our virtual counselling service to support mental wellbeing.
- Bench has a number of Affinity Groups - groups of people who have shared identities and experiences The purpose of these groups is to support underrepresented Benchmates and amplify their voices.
- Bench is now a fully remote organization and will provide a Home Office Setup Fund, to ensure that you have everything you need to work comfortably from home, from day one.
- We will be providing alternative solutions to bring teams together for collaboration and connection.
- We currently focus our hiring efforts in the following provinces: