Regional Sales Manager

2 weeks ago


Richmond, Canada Fresh Start Foods Full time

Neptune Fresh Produce Inc.
- Join one of the BEST teams in the Industry
- At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.- We are seeking individuals:
- Who are customer centric
- Who are able to deliver on their commitments
- Who value individual excellence and collective performance
- Who care and give back - sustainable agriculture, the environment, corporate citizenship
- Who go above and beyond to provide options for our customers
- Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience

Position Overview

Fresh Start Foods has an exciting Leadership opportunity. This Senior Leadership role will lead our sales and marketing efforts to Gordon Food Service across Western Canada, as well as Fresh Start’s National Accounts. Based in Richmond, BC and reporting to the General Manager, you will manage and grow our business with your team based throughout Western Canada. As a food service expert, your depth and experience will be a catalyst to Fresh Start strategy to lead the fresh produce business in Western Canada.

**Responsibilities**:

- Grow and develop our GFS sales teams’ knowledge and capabilities of selling value added produce into Broadline and customers;
- Develop and maintain a training program for the sales team at the various levels of skill and experience;
- Educate, coach and mentor the sales team through formal and on the job training;
- Maintain a high level of knowledge and understanding of the produce and food service distribution business.
- Work closely with the GFS produce teams, you will determine and manage all levels of pricing in the region and with customers;
- Develop and maintain annual marketing plans and strategies, including sales

promotions, POS materials, new product development and other methods used in the broadline operations; and
- Prepare and manage the development and execution of annual budget and fiscal tools used to measure performance.

This position has been posted internally and externally

Required Skills and Qualifications
- Proven Sales Leadership - clearly your strongest attribute - there is passion in your message, impeccable follow up skills and you practice text book accurate sales processes.
- Coach, mentor; grow, develop and performance manage your team into strong leaders in the markets they serve.
- Use your analytic skills to build various sales action plans across western markets.
- Ability to captivate your audience with your presentation and style, whether one on one or in a group.
- Demonstrated external and internal customer sales and service skills.
- Outstanding verbal and written communication skills.
- Strong listening skills - understand and reflect accurately on the message.
- Solid administrative skills - accurate with information and transactions.
- Team player; actively participates to create and execute on team goals.
- Proficient in Microsoft Excel, and Google platforms.
- Demonstrated portfolio of Marketing Leadership, including market analysis with strategic outcomes, promotions with proven ROI, pricing management that provides the best sales/profit ratio and creativity that is unique and groundbreaking.
- Able and willing to travel.

We thank all applicants for their interest, however only those selected for the next stage will be contacted. Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.

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