Social Media Specialist

**Social Media Specialist - Permanent, Full-Time**

**We want you to join our team**

You’re a go-getter with a passion for innovation and finding better ways to do things. Roadblocks don’t slow you down — they spark your curiosity and drive you to make things better.

You know that people are the heart and soul of an organization, and that when you and your team work together, there is no limit to the great things you can achieve. If you’re ready to make the move to a company where you can grow, learn, and thrive, know there’s a place for you here at Book Depot Inc. We’re a Canada’s Best Managed company with an award-winning culture - and we’re the largest bargain book wholesaler and online retailer in North America. For 40 years, our hard-working team has been dedicated to getting more books into more hands around the world. With cutting-edge automation, relentless grit, and a strong set of core values guiding us, we’re constantly pushing the limits of what’s possible — all to fulfill our purpose and deliver the best experience to our customers:

- ** WE NOT ME -**we understand that success is fleeting if we don’t put others first
- ** KICK SOME MOON DUST -**we believe that the key to greatness is to be willing to go where no one has ever gone before
- ** RIDE TOGETHER. WIN TOGETHER -**we believe that the whole TEAM is greater than the sum of its individual players and Together Everyone Achieves More
- ** WE EAT THE STINKY CHEESE -**we have a curious mind, and never stop learning
- ** WAKE UP. BE AWESOME. REPEAT -**we believe that working hard is the result of a great attitude and passion for living each day at our best, and
- ** NO DONKEYS -**we know that life is too short to work with, or do business with, those that think and act like donkeys.

**Our Opportunity**

We have an exciting opportunity available for a **permanent, full-time Social Media Specialist at our Thorold Main Office and Distribution Centre**. We’re seeking a talented individual who will be a key contributor to our marketing efforts, responsible for executing organic social media strategies across our portfolio of brands (Book Outlet, Book Depot, American Book Company, and Kidsbooks Publishing). This dedicated position will manage content planning with the brand teams, creation, scheduling, community management, and performance analysis across multiple social platforms, ensuring consistent brand voice while maximizing engagement and driving business results. In this new role, you’ll play a pivotal role in shaping our social media presence into a highly focused discipline that delivers measurable impact across all brands.

**Who are we looking for**:

- A social media enthusiast who lives, eats, and breathes digital culture - someone who spots trends before they trend
- A strategic content creator with an intuitive understanding of what makes audiences click, share, and engage
- A data-savvy storyteller who can translate analytics into compelling content strategies
- A platform chameleon who understands the distinct language and culture of each social network
- A detail-oriented multitasker who can juggle multiple accounts without dropping the ball
- A brand voice virtuoso who can seamlessly switch between different tones and audiences
- A collaborative team player who brings fresh ideas while respecting established brand guidelines
- A digital detective who uses social listening to uncover valuable audience insights
- A self-starter with the initiative to identify opportunities and the skills to execute them
- A creative problem-solver who views challenges as opportunities for innovation

**What will you do**:
Content Management & Publishing
- Schedule and publish engaging social media for all brands across LinkedIn, Facebook, Instagram, TikTok, YouTube and Pinterest
- Maintain and optimize content calendars based on platform-specific best practices and algorithms
- Create diverse content types that align with social media best practices, platform requirements, and emerging trends
- Adapt content strategy based on performance metrics and audience insights
- Ensure more frequent content updates to maintain consistent brand presence

Social Listening & Content Direction
- Implement comprehensive social listening strategies to monitor brand mentions, industry trends, and competitor activities
- Analyze conversations around books, publishing, and education to identify emerging topics and audience interests
- Translate social listening insights into actionable content recommendations for each brand
- Identify opportunities for trending content, timely responses, and conversation leadership
- Use audience feedback and engagement patterns to inform creative direction and content development
- Present social listening findings to brand teams with specific content recommendations

Creative Collaboration
- Partner with brand teams to develop content that aligns with marketing campaigns and business objectives
- Collaborate with graphic design