Brand Manager

**Brand Manager**

**Who We Are**

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic, and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

**At Essity**:This Is What We Do**

**About the Role**

Essity Health and Medical is looking for an experienced Brand Manager who will be re sponsible for elevating and sustaining the TENA brand, working to enhance the Essity value proposition in Canada within the Health & Medical marketplace. This role will develop consistent marketing & sales programs & campaigns to stimulate and activate sales activity with our B2B Customers, Distribution and Buying Group Customers. Equally important, the role is responsible for successfully developing sales campaigns and programs that increase new account sales and deliver measurable results and profitable growth in line with our corporate goals and objectives.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk

**What You Will Do**
- Develop and lead annual TENA Marketing Plans, ensuring effective A&P investment and budget management to achieve business goals and YoY growth targets
- Develop and drive a consistent and evolving GtM for TENA
- Ability to translate market data into strategic and focused marketing activities
- Create an annual product promotion calendar to drive growth and profitability towards targets. Essity Internal
- Monitors, Builds, and Evaluates Programs for continuous improvement.
- Manage selection of, and participation in, conference trade events, and sponsorships
- Work on local product development with global counterparts
- Deliver on Brand through a clear and active involvement in brand management and communications
- Effectively understand and activate CRM
- Manage the LTC landscape in Canada with a strategic marketing lens
- Work in collaboration with Sales and other internal teams as needed to drive the needs of the TENA Brand
- Ensure global brand standards are executed in all communications (internal and external) while acting as a Brand Champion
- Create and execute a Distributor Engagement activation strategy to drive new sales and improve collaborative business partnerships with Sales and Contracts
- Identify market trends and leverage competitive insights to lead evolution of marketing planning (utilize / secure market validation to support the marketing approach forward)
- Identify and optimize appropriate key strategic partnerships with LTC industry leaders (trade, professional, Distribution, complimentary services).
- Lead the creation of relevant sales collateral materials (product sell sheets, catalogs, etc.)
- Manage day-today agency vendor relationships.
- Manage monthly invoices and A&P budgets
- Owner of Brand level P&L, including actions to drive optimization.

**Who You Are**
- Bachelor’s degree in business or marketing
- 3+ years of experience in Marketing with increasing responsibility and proven results
- Strong technical marketing experience (pricing, forecasts, promotions, ROI analyses).
- Healthcare Distributor experience (inside or outside marketing and/or Sales) is an asset
- Microsoft CRM experience preferred
- Health & Medical industry knowledge, continence care management knowledge is advantageous
- Strong organizational and project management skills
- Highly developed, demonstrated teamwork skills
- Proven independent and original thinker, strong ability to drive initiatives to completion and launch

**About Our DEI Culture**

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate