Marketing Director

4 days ago

Toronto, Canada Opulence Education Group Full time

**About Us**:
Opulence Education Group is a leader in innovative educational solutions, dedicated to empowering students and educators through comprehensive, high-quality learning experiences. We are seeking a dynamic and strategic Marketing Director to join our team and drive our marketing initiatives to new heights.

As the Marketing Director at Opulence Education Group, you will be responsible for developing and executing comprehensive marketing strategies that enhance our brand, engage our target audiences, and drive growth. You will lead a talented marketing team, collaborate with cross-functional departments, and ensure the effective allocation of marketing resources to maximize ROI.

**Responsibilities**:

- Develop and implement comprehensive marketing plans that align with the company's business goals.
- Oversee the development of brand identity and ensure consistent messaging across all marketing channels.
- Plan, execute, and monitor marketing campaigns, making adjustments to strategies as needed.
- Conduct market research and analyze data to continuously refine and improve marketing strategies.
- Manage and allocate the marketing budget to maximize return on investment (ROI).
- Lead and support the marketing team, fostering a collaborative and productive work environment.
- Collaborate with sales, product development, and other departments to ensure alignment and cohesion.
- Create and oversee the production of high-quality marketing content across various platforms.
- Develop and implement effective digital marketing strategies, staying updated with the latest trends and best practices.
- Organize and manage company events and promotional activities to enhance brand visibility and engagement.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's preferred).
- Minimum of 7-10 years of marketing experience, with at least 3-5 years in a leadership role.
- Strong leadership, communication, and analytical skills, with experience in digital marketing and data-driven strategies.
- Proven track record of successful marketing strategy development and implementation.
- Proficiency in marketing software and tools, with a high level of professionalism and adaptability.
- Detail-oriented, highly organized self-starter
- Advanced knowledge of Microsoft Office Suite
- Ability to multitask
- Ability to work individually and in a team environment

Opulence Education Group is an employment equity employer that values diversity and inclusion. We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs.

Pay: $100,000.00 per year

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Vision care
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Application question(s):

- Have you previously worked in a private college or educational institution?

**Experience**:

- admissions advisor: 1 year (required)

Work Location: Hybrid remote in Toronto, ON M5H 2Y4

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