Director, Marketing

**Women’s College Hospital**

**Women’s College Hospital Foundation**
Through the generosity of the community, the Foundation fuels the Hospital’s excellence in research and health care. Women’s is at the leading edge of fundamental changes in the healthcare system and the Foundation plays a critical role in advancing this agenda by supporting the Hospital and its extended mandate. With a long and proven history, Women’s is building on its established success to continue its role as a trailblazer. Donors have been, and continue to be, paramount to the success of progressive healthcare.

**The Role**:
Reporting to the Vice President of Marketing, Communications & Community Engagement, the Director, Marketing will support the fundraising efforts of the Foundation by developing and implementing a comprehensive marketing strategy designed to maximize the Foundation’s fundraising success and public profile.

This role provides strategic oversight of external marketing efforts, including campaigns, social media presence and the Foundation’s website. The Director will be responsible for developing, implementing and measuring integrating marketing campaigns to support the Foundation’s strategic plan and fundraising goals. The Director requires deep experience in creating effective marketing campaigns, both in-house and with the support of an external agency. They should bring creativity and strong project management skills to successfully oversee many different projects at various stages, and have the necessary skills to analyze marketing performance data and make recommendations to build on success.

**Accountabilities & Responsibilities**:
**Strategic Planning & Marketing Campaign Development**:

- Design and implement year long and multi-year marketing strategies and accompanying marketing campaigns to increase the Foundation’s public profile, presence and reputation using all of the channels available.
- Work collaboratively with internal teams and affinity groups to ideate the next iteration of Women’s College Hospital Foundation’s marketing presence.
- Integrate strategic direction across three different platforms, external marketing/promotions, social media and website.
- Maintain and ensure consistent branding, and guidelines are applied to all internal and external materials. Update the style guide as the brand evolves.
- Assist with the development and oversight of advertising and media sponsorship opportunities.

**Digital Marketing**:

- Develop and execute strategies to grow and enhance the Foundation’s profile in the digital space to support Foundation initiatives and fundraising objectives.
- Lead digital marketing initiatives, including social media management and website optimization to effectively reach and engage donors and prospective donors.
- Work with the Social Media Officer to ensure that the Foundation’s website is functional, user friendly, and is used effectively as both a marketing and a fundraising tool.

**Planning, Analytics & Reporting**:

- Establish and evaluate the annual departmental operating plan as it pertains to marketing, including introducing metrics to evaluate success and cost effectiveness.
- Monitor and analyze marketing performance metrics, providing regular reports and insights to measure the success of campaigns and identify areas for improvement.
- Develop metrics to measure effectiveness and efficiency of the Foundation’s marketing efforts.

**Agency Management**:
Oversee relationship with marketing agencies and other external vendors where applicable, ensuring that they provide the highest quality of service to the Foundation.

**Hospital Relations**:

- Develop and maintain working relationships with hospital teams to ensure strong collaboration and aligned brand presence.

**Collaboration & Leadership**:

- Work closely with the Directors of Communications & Donor Stewardship and the Director of Events & Community Partnerships to ensure process, messaging and branding remains consistent across all of Foundation initiatives.
- Manage and mentor one direct report, fostering collaboration, creativity, and professional growth.

**Qualifications & Skills**:

- Ten years of experience or more managing successful marketing plans in a not-for-profit or charitable environment.
- A minimum of five years of people leadership experience, preferably managing multiple direct reports.
- Completion of a post-secondary degree relating to marketing or communications.
- Comprehensive knowledge and experience in translating marketing strategies into project plans.
- Proficiency in employing a broad range of marketing tactics to influence engagement and donation.
- Extensive experience managing successful social media channels.
- Understanding of Search Engine Optimization and Search Engine Marketing.
- Ability to effectively manage and deliver multiple projects in a quality and timely manner, independently and under pressure.
- Forward thinking, a probl