Director, Marketing

4 weeks ago


Toronto, Canada Pivotree Full time

Position Summary Position Summary The Director / Senior Director of Marketing is Pivotree’s marketing leader, responsible for building and executing a unified ABM and demand generation strategy that drives measurable pipeline and revenue growth. This is a hands‑on role for a proven B2B demand generation leader who can balance strategic vision with execution — owning the marketing engine across digital, content, web, partner, and event channels. Reports directly to the CRO with a clear path to VP of Marketing. Responsibilities Own and evolve Pivotree’s ABM framework across Data, Commerce, and Supply Chain practices — including account tiering, engagement scoring, and orchestration with Sales and BDRs. Design and execute multi‑channel account journeys (paid, content, email, events, and social) using data from multiple sources. Build dashboards; run rapid A/B tests on messaging/offers; use AI‑enhanced insights where they add value; improve conversion throughout the funnel. Evolve Pivotree’s story around data‑driven commerce (industrial and retail); ensure consistent positioning across web, content, social, PR, and sales enablement. Lead the website redesign; own SEO, UX, and conversion paths; make the site a top‑performing demand engine for industrial and B2B retail audiences. Plan/execute trade shows and partner programs; integrate pre/during/post motions; track ROI; co‑market with Stibo, Syndigo, Akeneo, etc. Produce case studies, guides, whitepapers, and videos tied to offerings and verticals; equip Sales with effective collateral and campaigns. Manage a small team and agencies; collaborate tightly with Sales, Product/Practice leaders, and directly with customers to incorporate feedback — no 'marketing in a vacuum'. Qualifications 7–12 years B2B marketing; 5+ years in a director‑level leadership role. Proven demand generation track record driving pipeline and closed‑won for professional/managed services or data‑centric tech. Deep understanding of ABM orchestration, intent data, and funnel analytics. Hands‑on with Salesforce and Demandbase; familiarity with HubSpot/Marketo/Pardot. Required: background in industrial manufacturing/distribution; plus strong understanding of B2B retail. Led website redesigns, brand programs, events; highly analytical and autonomous. Excellent communication; effective at cross‑functional alignment and customer engagement. Bachelor’s in Marketing/Business or related (MBA a plus). Career Path Director / Sr. Director role with direct line to the CRO and no VP layer. Upon success, clear path to VP of Marketing. Success Metrics QoQ growth in marketing‑sourced and influenced pipeline (industrial and retail). Improved win rate, deal size, and velocity within target accounts. Website becomes a reliable inbound engine with measurable conversion lift. Stronger brand visibility in industrial manufacturing/distribution and B2B retail. Clear Salesforce attribution from campaigns to closed‑won and ROI. #J-18808-Ljbffr



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