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Digital Marketing Specialist
3 weeks ago
Job Summary:
**Job Description**:
- Core Responsibilities-
- Coordinate digital marketing project scope, timeline, quality, goals and deliverables for digital and print distribution-
- Author and maintain company’s social media campaign(s) and presence with an objective to grow engagement; manage calendar and automation of social media postings Design and manage all digital marketing campaigns-
- Track and report performance (i.e. visits, new followers, comments, share, conversions) as it pertains to individual creative campaigns and participate in benchmark research of the competitive environment Work with the marketing team to develop and implement a search engine optimization strategy for website-
- Support webinar program and manage monthly internal and external newsletters-
- Work closely with sales to understand how they operate and how digital media can increase leads and convert them into opportunities-
- Create and maintain monthly web performance with reports and dashboards utilizing performance metrics-
- Assist with editorial/marketing calendar management
What You Bring to the Role- Education_- BA/BS in Marketing, Communications, or Journalism _or_ otherwise relevant field, _or _equivalent experience- Knowledge_- 3+ years’ experience in digital marketing, contributing to and managing integrated marketing programs Working knowledge of CRM tools, experience utilizing and integrating marketing automation tools such as Marketo, Experience contributing to and defining marketing strategy within cross-functional teams- Skills and Abilities_- Demonstrated strength in copywriting, editing and proofreading; ability to effectively communicate verbally and in written form-
- Ability to self-motivate and operate independently while also contributing within a collaborative and dynamic team environment-
- Ability to remain organized and multi-task, managing projects effectively and partnering with stakeholders to reach goals within timeline and budget-
- Demonstrated attention to detail, with excellent organizational and problem-solving skillsPreferred Qualifications-
- Working knowledge of graphic design and relevant programs (i.e., Canva, Photoshop, Illustrator, etc.) a plusWork EnvironmentWe are a hybrid-remote workplace combining in-office and remote work to varying degrees based on role requirements and employee location. This position may involve occasional travel within North America for attendance to trade shows, collaborate with other team members and participate in training and development opportunities.Worker Type:
Regular
