Digital Marketing Specialist

17 hours ago

Mississauga, Canada Emirates Webtechanalyst Limited Full time

Our Marketing and Communications department is currently looking for a **Digital Marketing Specialist. **This role reports to the **Marketing and Digital Manager.**

In this position, the **Digital Marketing Specialist **will contribute to the company’s overall marketing and communications strategy through the development and implementation of digital marketing programs. The incumbent will ensure that digital marketing efforts are efficient and effective in achieving awareness, engagement, and revenue.

This position works closely with the Social Media Specialist.

**KEY RESPONSIBILITIES**:

- Develop web, online, social media and mobile marketing strategy that aligns with overall marketing and communications strategy, and drives significant growth, awareness, and engagement
- Manage, curate, and create all online advertising design and digital content, including web creative, photos, and video content
- Manage the organization’s website and ensure content is always current and relevant
- Work closely with Social Media Specialist and oversee curation and creation of social media content including advertising campaigns, digital toolkits, and content calendars
- Plan and manage digital marketing budgets
- Plan, write, produce, and measure all electronic and direct communications including e-blasts and newsletters
- Work with cross-functional internal teams to create social media and paid advertising campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales
- Oversee and approve social media strategy and channels (Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc.)
- Prepare monthly web/online statistics as well as additional customized reports as required
- Set key performance indicators, monitor effective benchmarks for measurement of digital marketing efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns
- Create and manage customer surveys through Survey Monkey and compile reports
- Assist with creating, updating, and managing event microsites through AKA Raisin
- Manage all digital assets of the organization’s facilities, including content for digital screens and electronic messaging centre (EMC sign)

**Job Types**: Full-time, Fixed term contract, Permanent, Freelance
Contract length: 12 months

**Salary**: $46,381.00-$50,914.00 per year

Schedule:

- 8 hour shift

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