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Digital Marketing Manager

2 weeks ago

Richmond Hill, Canada Liteline Corporation Full time

Are you innovative and passionate about current trends and creating digital marketing campaigns? Liteline is looking to hire a Digital Marketing Manager to support the Marketing team in effectively promoting its message across all digital channels.

**Who we are**:
Founded in 1979, Liteline Corporation is Canada’s leading and largest privately held lighting manufacturer. We specialize in LED lighting for North American residential and commercial markets. More specifically, we manufacture complete lines for architectural lighting, hospitality and retail verticals, office and commercial space, high-rise residentials and more. With over 140 employees, Liteline is poised for strategic growth for years to come

**Who we are looking for**:
**The objective of the role is**:

- Establish and execute a digital marketing strategy to distribute content
- Maintain consistent brand messaging across all social channels
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content
- Lead the web development transition from current backend to a new ecosystem

**Reporting directly to one of the Co-Presidents, the Digital Marketing Manager will be responsible for**:

- Research, track, and analyze user behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the Marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in Liteline’s marketing campaigns
- Develop strategies that drive customers to the website
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms

**This is the perfect job for you, if you have/are**:

- Experience in digital marketing for B2B companies.
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze and measure consumer metrics, reports, and trends
- Strong project management and managerial skills
- Photo and video editing skills with proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research is preferred
- Understanding of website analytics tools, such as Google Analytics
- Competitive pay commensurate with qualifications and experience
- Partial company match on employee contributions towards company group RRSP
- An opportunity to be part of an innovative, growing organization that supports learning and development

**Benefits**:

- Dental care
- Employee assistance program
- Life insurance
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

Application question(s):

- Do you have lighting or architectural design background/knowledge?

**Experience**:

- Digital marketing: 3 years (required)
- SEO: 3 years (required)
- Google Analytics: 3 years (required)
- Social media management: 3 years (required)
- Project management: 3 years (required)

Work Location: Hybrid remote in Richmond Hill, ON L4B 1E7