Marketing Director

2 weeks ago

Toronto, Canada The Body Shop International Limited Full time

**The Body Shop**:
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

**Your role in a nutshell**:
**Key Responsibilities**:
**Strategic Planning**
- Develop and implement a holistic strategy that aligns with business goals and maximizes growth across retail, ecommerce, and wholesale channels

**Customer Lifecycle Management**
- Design and manage a marketing ecosystem that effectively supports customer acquisition, retention, and loyalty through targeted campaigns and initiatives

**Team Leadership**
- Lead, mentor, and manage a diverse marketing team, fostering a collaborative environment and ensuring effective execution of marketing strategies

**Market Analysis**
- Conduct thorough market research to identify trends, customer needs, and competitive landscape to inform marketing strategies and initiatives

**Digital Marketing**

**Brand Development**
- Oversee brand positioning and messaging to ensure consistency across all channels, enhancing overall brand equity and customer perception

**Retail Marketing**
- Develop in-store marketing strategies and promotional campaigns that align with ecommerce initiatives to create a cohesive customer experience

**Visual Merchandising**
- Overseeing VM in physical environments on a day-to-day basis and for special projects such as store openings, product launches and events

**Budget Management**
- Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes

**Performance Analysis**
- Utilize analytics and metrics to measure the effectiveness of marketing campaigns, making data-driven decisions for continuous improvement

**Collaboration**
- Work closely with sales, product development, and other stakeholders (internal/external) to ensure alignment and support for overall business objectives

**Qualifications/Competencies**:

- Bachelor's degree in marketing, business administration, or related field; MBA preferred
- 7+ years of experience in marketing, with a focus on both retail and ecommerce environments
- Extensive experience in a similar Brand/Values position within a large, complex, multi-site retailer/FMCG (beauty/toiletries industry strongly preferred)
- Proven track record of developing successful marketing strategies that drive customer engagement and revenue growth
- Strong understanding of customer lifecycle management and the ability to create integrated marketing campaigns
- Excellent leadership, communication, and interpersonal skills
- Creative mindset with a passion for innovation and staying ahead of industry trends
- Strong analytical and problem-solving abilities
- Experience with digital marketing tools and platforms, analytics, and performance measurement

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