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Consumer Engagement Lead
2 weeks ago
Hello, we’re L’Oréal.
We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.
A Day in the Life
As the Consumer Engagement Lead for the Luxe Division, you’ll be at the forefront of crafting and executing data-driven consumer engagement strategies across all activation channels. Reporting to divisional leadership, you’ll drive brand love and business growth by integrating Media, Advocacy & Influence (A&I), Content, and Lifecycle Marketing into a cohesive strategy.
**Your responsibilities will include**:
- Strategy & Planning: Develop multi-channel consumer engagement strategies, including 360 Media plans, A&I initiatives, and KPI frameworks aligned with brand objectives.
- Budget Optimization: Oversee spend allocation across Media, A&I, Content, and Lifecycle Marketing to maximize ROI and impact.
- Performance Monitoring: Analyze campaign performance, provide actionable insights, and optimize strategies to achieve business objectives, including brand ranking targets.
- Innovation & Collaboration: Lead and mentor the consumer engagement team, fostering collaboration with internal and external stakeholders to drive innovation.
We Are Looking For
You’re a strategic thinker with a passion for consumer engagement and a knack for data-driven decision-making. You’ll thrive in this role if you have:
- Expertise in Advocacy Strategy Design and Media Strategy Design.
- Strong skills in Consumer Lifecycle Management and Digital & Media Performance Management.
- A talent for Strategic Roadmapping and critical thinking.
- A Bachelor’s degree in Marketing, Digital, Business, or a related field.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks).
- Real responsibility from day one—there’s no sitting on the sidelines at L’Oréal.
- An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated
- A place where you can contribute to something bigger Many of our brands have societal and environmental causes to make a concrete difference.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed to making the world a more inclusive and a better place for everyone and our planet.
