Marketing Coordinator, School

**Title**:Marketing Coordinator, School

**Reporting to**:Manager, School and Community Marketing

**Department**:505

**Type of Position**: Regular Full-Time

**Division**:School

**Location**:Calgary

**About Alberta Ballet School**

Alberta Ballet School is the official training division of Alberta Ballet. Its professional training program serving students in grades 7-12, encourages a productive balance of academic studies and artistic training in preparation for a professional dance career. This private school with its acclaimed ballet curriculum and renowned academic and artistic faculty, attracts students locally, from across Canada and around the world. Its alumni go on to pursue careers on professional stages worldwide.

**Job Summary**:
The Marketing Coordinator will create content in multiple formats and execute diverse digital campaigns. Reporting to the Marketing Manager and collaborating closely with the School Director, this role is essential for advancing Alberta Ballet School’s enrollment goals and nurturing its vibrant artistic community. By sharing the compelling stories of dance students pursuing their most ambitious career aspirations, the Marketing Coordinator will enhance the School’s social media presence and engagement across all digital platforms. As the steward of Alberta Ballet School’s social media channels, you will inspire and cultivate a dynamic online community of passionate dance students from around the globe, encouraging them to consider Alberta Ballet School for their training.

**Key Responsibilities**

Content Creation:

- Plan and execute content calendars for Alberta Ballet School’s various channels
- Develop, design, and publish high-quality, creative content (images, videos, stories, reels, and written content) tailored for various social media platforms including Instagram, Facebook, Twitter, TikTok, and YouTube.
- Create content that highlights the unique aspects of ballet, including behind-the-scenes footage, student and staff profiles, rehearsals, performances, and community engagement activities.
- Assist with content development on the Alberta Ballet School website.
- Work with the marketing team to develop and implement a comprehensive social media strategy aimed at significantly increasing followers and engagement.
- Analyze current social media trends and audience preferences to keep content relevant and engaging.
- Use data-driven insights to adjust strategies and optimize content performance.

Engagement and Community Building:

- Actively engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
- Foster a vibrant and interactive online community by initiating conversations and encouraging user-generated content.
- Collaborate with influencers, artists, and community partners to expand Alberta Ballet School’s reach.

Analytics and Reporting:

- Monitor and analyze social media performance using analytics tools to track growth, engagement, and content effectiveness.
- Provide regular reports on social media metrics and suggest actionable insights for improvement.
- Stay updated on platform changes, best practices, and new features to leverage opportunities for growth.
- Keep organized records of marketing metrics and results of past campaigns.

Collaboration and Communication:

- Work closely with the marketing and artistic teams to ensure cohesive and consistent messaging across all channels.
- Coordinate with photographers, videographers, and graphic designers to produce high-quality visual content.
- Assist with school-related and company-related events when required.??

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience as a social media content creator or similar role, preferably within the arts or entertainment industry.
- Demonstrable portfolio of creative social media content with successful growth and engagement results.
- Proficiency in social media platforms, tools, and analytics (e.g., Instagram, Facebook, Twitter, TikTok, YouTube, Google Analytics, Sprout Social).
- Strong storytelling and visual content creation skills.
- Excellent communication and writing skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Adept at managing a varied and high volume of deliverables, with demonstrated ability to be flexible and adaptable if project requirements shift priorities.
- A passion for the arts.
- Some dance experience, especially an understanding of ballet lines, would be considered a plus.

**Working Conditions**:

- Office environment with occasional evening and weekend hours during special events and performances.
- Content capture at any of Alberta Ballet’s primary locations: Alberta Ballet School, Alberta Ballet Company Studios, the Jubilee Auditorium and Alberta Ballet School’s residence.
- Occasional travel to Edmonton or other locations in Alberta may be requir