Marketing Coordinator

**Job Post Closing Date**

February 11, 2024

**Department**:
Administration - Marketing and Communications

**Position Type**:
Full Time

**Location**:
Calgary

**Shift**:
Monday - Friday

**Wage**:
$20-25/ hour Salaried depending on Experience

**About GreatWest Kenworth**

Proudly headquartered in Calgary, GreatWest Kenworth has been a cornerstone in Alberta's heavy-duty trucking sector for over 50 years. With seven branches strategically positioned across the province, including Calgary, Balzac, Red Deer, Lethbridge, Redcliff, Fox Creek (Parts only) and Clairmont, we are committed to upholding our role as the premier Heavy Duty Truck dealership.

We provide an excellent work environment, competitive salary, stability, and career progression avenues to skilled and dedicated professionals. Are you excited about our products and becoming part of a winning team? We invite hardworking individuals with skills and experience to contribute to our dynamic Alberta team.

**About the Marketing Coordinator Role**

The marketing coordinator will work in a fast-paced environment where you will work closely with all functions of the business to promote GreatWest Kenworth and drive growth. Reporting to the Vice President of Sales & Business Development, this role offers challenges as you’ll have a chance to work with the latest technology, giving you an opportunity to showcase your skills and experience. As the Marketing Coordinator, your role is pivotal in promoting GreatWest Kenworth's products, services, and value proposition while enhancing brand presence, market positioning, and driving business growth. If you are an independent problem-solver with a passion for the industry, we want you to be a valuable member of the GreatWest Kenworth team.

**Essential Job Functions/Responsibilities**:

- Oversee Website updates and functionality.
- Maintain and update the company website, including content, landing pages, campaigns, and customer support features.
- Ensure daily accuracy of truck inventory and photos.
- Implement management-requested changes.
- Manage Social Media
- Design eye-catching graphics for social media and promotional materials.
- Create and schedule content for all social media.
- Develop and implement marketing strategies and plans.
- Maintain brand consistency across marketing materials and all forms of advertising.
- Represent the company at industry and community events.
- Organize, plan, and attend industry events & tradeshows, including set up and take down of booths.
- Build relationships with schools and communities to promote careers and boost brand awareness, collaborating with HR and hiring managers to meet recruitment needs through effective campaigns.
- Manage inventory of promotional materials and items.
- Provide additional support to the Vice President of Sales & Business Development and other business areas as required.

**Essential Qualifications**:

- Proficiency in social media platforms (Facebook, LinkedIn, Instagram, TikTok, etc.).
- Strong PC skills, Microsoft Office proficiency, and WordPress experience (preferred).

**Key Attributes/Skills/Characteristics**:

- Excellent collaboration, communication, and organizational skills.
- Strong ethics, confidentiality, and time management abilities.
- Willingness to travel up to 50% for events and community engagement.

**Additional Job Duties**:

- Plan and execute multi-channel marketing campaigns with internal and external stakeholders.
- Monitor and report on campaign performance.
- Manage marketing automation systems and databases.
- Stay up to date on industry trends and best practices.

**Education and/or Experience**:

- Post-secondary degree or diploma in Marketing is an asset.
- 2+ years of experience in marketing, communications, or a related field.
- Knowledge of the heavy-duty truck industry is an asset.

**Core Competencies**:

- Excellent Attention to Detail.
- Strong analytical skills.
- Excellent communication, interpersonal, and collaboration skills.
- Understanding of marketing principles.
- Data management expertise.
- Willingness to adapt to new technologies and marketing trends.

At GreatWest Kenworth, our employers are committed to setting you up for success and here’s how:

- **Education** - Offering additional training to further your skill set from outside vendors like Kenworth, Cummins, Eaton and more.
- **Property Protection**:

- Being competitive with employee benefits like Toolbox Insurance to ensure your property is safe when it’s in our dealership.
- **Safety** - Being the foundation for your role, we at GreatWest Kenworth are committed to physical safety in our work sites and safety in belonging to a team.
- **Total Rewards**- We offer industry competitive pay with both short term and long-term incentives to reward your hard work. Our Employees have fully paid medical, dental and life insurance benefits available to them and their families, as well as other programs to support your lifestyle in and