Marketing Manager, Sportsnet

Come play a key role in building the future of Sports & Media At Rogers Sports & Media we are committed to creating and growing teams that are strategic-first, fast-moving and bold-thinking and are focused on delivering impact and results, with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month

Are you up for the challenge and the fun? If so, consider the following opportunity

Reporting to the Sr. Marketing Manager, Sportsnet, this position is accountable for supporting the brand strategy, management, and execution of Canada’s leading sports media brand. This position will play a key role in driving the successful growth and consumption of the Sportsnet brand and leading key programming properties on the network. Working with a highly cross-functional team, this role will collaborate with the Creative, Content, Editorial, PR, Digital, Sales and Production teams to ensure continued growth and success of this highly important portfolio.

**What you will do...**

Brand Strategy
- Put the fan first; at the root of all decision making; leverage market intelligence and fan insights to inform and shape portfolio growth strategies and product positioning
- Understand, support, and help drive RSM business objectives
- Manage the Sportsnet master brand and product level brand performance across multiple properties
- Develop portfolio navigation strategies and content alignment to overarching brand

Brand Management
- Manage portfolio brand objectives and KPI’s
- Execute Marketing priorities to optimize total portfolio revenue
- Drive positive shifts on key Sportsnet Brand Attribute scores and improve overall portfolio marketing effectiveness
- Leverage portfolio partnerships and key internal stakeholders to drive Sportsnet ratings, share and subscriptions
- Improve Broadcast and Content experience by leveraging Consumer Insights

Brand Execution
- Develop creative briefs for campaigns for properties
- Manage Sportsnet Marketing OPEX
- Nurture strategic and break-through creative development
- Grow consumption and ratings across all platforms (TV, Digital, Social, Audio, etc.)
- Brief and manage media planning partners on internal and external campaigns
- Collaborate and cross-promote with brand partners on sponsorships, activations, and content integrations

**What you will bring...**
- Proven experience within brand marketing and/or sports media marketing, minimum 6+ years required
- A strong understanding of marketing, brand positioning and campaign management
- Outstanding project management and organizational skills, with the ability to oversee multiple integrated campaigns, and meet deadlines
- Superior interpersonal and communication skills
- Proven ability to build strong relationships with key stakeholders, take initiative and deliver results
- Passionate and knowledgeable sports fan, with enthusiasm to be a part of a high performing team
- College / University Degree, or strong experience in a similar role required.

**Here’s what you can expect in return**:

- A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
- A manager who deeply cares about your development and long-term career at Rogers
- A team that trusts and wants to win together
- Smart and accomplished colleagues who are focused on both the “what” and the “how

Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 279667

Together, we'll make more possible, and these six shared values guide and define our work:

- Our people are at the heart of our success
- Our customers come first. They inspire everything we do
- We do what’s right, each and every day
- We believe in the power of new ideas
- We work as one team, with one vision
- We give back to our communities and protect our environment

Posting Notes: Rogers Sports & Media