Marketing Specialist, Lending

**About Vancity**

Vancity is a member-owned credit union built on the principles of inclusion and social justice. A relentless commitment to their values has helped them challenge the status quo and break down barriers since day one in 1946. They have bold commitments to make Vancity net-zero by 2040 across all mortgages and loans and are pursuing strategies on Indigenous banking and to improve the financial resilience of their members.

**About the role**

We’re looking for a **Growth** **Marketing Specialist, Lending**who can work in collaboration with the Lending team (mortgages, lines-of-credit, and loans) to determine product positioning, messaging, and go-to-market strategies to drive business results. You thrive on connecting with cross-functional teams to develop innovative marketing initiatives that increase acquisition of new products and promote lifecycle engagement to deepen relationships. Succeeding in this role will mean understanding our products, our members, and levers for growth while executing our marketing strategy and tactics.

This is a permanent, full-time role that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. You’ll be required to attend in-person activities or events at least once a month.

This role will be reporting into the Growth Marketing Manager of Lending.

**A typical day would involve**:

- Managing Lending marketing campaigns and projects from start to finish, including gathering member insights, developing briefs, coordinating creative asset development, defining the channel strategy, and overseeing budgets, timelines, feedback, and approvals, ensuring efficient and accurate launches.
- Collaborating with our marketing teams and cross-functional stakeholders to plan and execute strategies that successfully meet business objectives and advancement of our impact priorities.
- Leveraging your analytical skill set to provide weekly and monthly reporting against short-term and long-term KPIs, while connecting results to opportunities for improvement.
- Developing and presenting succinct post-mortem analysis on the success of campaigns and opportunities for improvement.
- Use member and product insights to refine target markets, special promotions, and simplify value propositions with the objective of getting the right message to the right person, at the right time.
- Enabling branches, member support, and other internal teams to tell a compelling story about our product benefits.
- Managing multiple high-priority projects in a deadline and data-driven environment.
- Working both independently and with the team, relying on strong influencing and presentation skills to achieve results.

**You are**:

- **A dynamic communicator** - with great interpersonal and communication skills, you create a clear understanding of expectations; you address escalated challenges and issues in reporting areas; and you represent the functional area across the organization.
- **A self-starter**- you have a bias towards action and are motivated by getting things done. You have a habit of uncovering opportunities through curiosity and testing new ideas to drive results.
- **A strategic planner**- you plan and coordinate to bring marketing strategies to life through efficient project management. You connect the dots across the business to provide more effective and efficient solutions.
- **Knowledgeable** - you have advanced knowledge of the concepts, practices and techniques within marketing. What you don’t know, you take initiative on to find out more.
- **Analytical**- you are data-driven in your approach and can skillfully interpret customer, campaign and market data, recommending changes and optimizations.

**You have**:

- University Degree, preferably in Marketing or Business
- 2-5 years of professional experience in Marketing (preferably in the financial services sector).
- Superior knowledge of Marketing strategy, delivery and all elements of the marketing mix.
- Strong skills in marketing analytics and the ability to assign KPIs to marketing and business goals.
- Story-telling and presentation skills.
- Strong skills influencing, and leading team interactions to gain alignment.
- Resourceful, self-starter, and proactive to finding new opportunities.
- Personable, collaborative relationship builder
- Enthusiastic and excited about Vancity’s community impact

**Posting Deadline: Posted until filled**

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:
**We offer**:

- We are the largest private-sector Living Wage Employer in Canada and have been consistently recognized as one of the Top Employers in Canada.
- Our permanent employees qualify for attractive benefit packages that can be cu