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Content Creation Assistant
2 weeks ago
Do you love social media marketing, shopping, eating out, nightlife, and arts and culture? This is the position for you
The Downtown Rideau Business Improvement Area (BIA) is seeking a dynamic, high energy, and creative Content Creation Assistant to help elevate the profile and reputation of Ottawa's Original Downtown on a one-year, fixed-term contract.
The Downtown Rideau BIA is a high street destination for shopping, dining, arts, culture, and entertainment in the heart of the nation’s capital. Our organization is committed to promoting the area as a top-of-mind destination, advocating for the needs of the local business community, and implementing initiatives that create a sense of place and connect with audiences.
**Experience & Education Requirements**
- Completion of a post-secondary education in communications, marketing, public relations, journalism, or the equivalent.
- Previous work experience in the communications and/or marketing industry.
- Bilingualism is considered an asset.
**Essential Skills**
- Thorough understanding of traditional and emerging marketing channels.
- Analytical skills to forecast and identify trends and challenges.
- Ability to prepare comprehensive, platform specific, communications and marketing strategies.
- Ability to independently plan, lead, coordinate, implement, and manage projects to completion with mínimal supervision.
- Strong research and analysis skills to track and report on performance and progress.
- Excellent verbal and written communications skills.
- Ability to think creatively and innovatively, using data and research to back up decisions.
- Professional judgement, foresight, and discretion.
- Excellent interpersonal skills and the ability to foster constructive and collaborative working relationships with colleagues, agencies, members, and stakeholders.
- Strong attention to detail, ability to prioritize, and meet all required deadlines in a fast-paced environment.
**Responsibilities**
- Work with the Digital Marketing & Communications Coordinator to ensure that content is relevant, appealing to audiences, addresses shifts in consumer preferences, improves market position, and drives growth.
- Document, capture, and create high-quality, professional photo and video assets.
- Maintain a thorough, up-to-date, and organized database of photo and video assets for the organization that can be leveraged by everyone involved in showcasing the area.
- Gather and publish promotional material from stakeholders for all available and appropriate channels (share content on social media, FX pole signage promotions, etc.)
- Confidently present and articulate marketing concepts to the team.
- Plan and publish 15 original, compelling, strategic and professional social media posts per platform.
- Amplify member content across social media platforms.
- Thoughtfully and appropriately monitor, engage, and respond to inquiries on social media platforms.
- Ensure timely updates to the events calendar and proactively identify opportunities for promotion.
- Develop and publish professionally written blogs that are engaging, aligned with identified content pillars, and optimized for SEO and clicks.
- Work with the Administration & Operations Coordinator to maintain the business directory and ensure it is up to date through weekly reviews.
- Ensure that search engine optimization is managed appropriately through audits and updates that are accessible, compliant and effective.
- Work with the Administration & Operations Coordinator to Maintain an up-to-date list of member and stakeholder contact information.
- Support the Digital Marketing & Communications Coordinator in providing monthly reports analyzing performance and progress across all marketing channels.
- Other duties as assigned.
The Downtown Rideau BIA believes in equal opportunity in employment practices without discrimination on the grounds of race, religious beliefs, colour, gender, sexual orientation, physical or mental disability, ancestry, place or origins, age, marital status, source or income, or family status. All members of the organization share a responsibility for recognizing, creating, and implementing work that promotes diversity, equity, and inclusion for its initiatives.
**Job Types**: Full-time, Fixed term contract
Pay: $45,000.00 per year
**Benefits**:
- Paid time off
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: In person
Application deadline: 2025-01-26
