Media Relations Specialist

1 week ago

Ottawa, Canada Better Business Bureau Full time

Company Overview: Join our dynamic and innovative team at Better Business Bureau. We are dedicated to fostering trust in the marketplace and making a positive impact for businesses and consumers. As we continue to grow, we are seeking a talented and experienced Media Relations Specialist to join our team and help shape our company's public image.

Job Description: As a Media Relations Specialist, you will play a vital role in managing our company's relationship with the media and ensuring that our key messages are effectively communicated to the public. You will be responsible for developing and implementing strategic media relations plans, building strong relationships with media outlets, and promoting our brand through various media channels. Your creative thinking and excellent communication skills will be crucial to your success in this role.

**Responsibilities**:

- Act as the organization’s forward-facing ambassador and spokesperson.
- Produce engaging social media video content to deliver our message.
- Develop and execute media strategies to enhance the company's brand visibility and reputation.
- Cultivate and maintain relationships with journalists, editors, bloggers, and other media professionals.
- Take an active role in planning, promoting, and attending various events.
- Proactively pitch stories and secure media coverage in relevant print, broadcast, and online media outlets.
- Monitor and analyze media coverage and provide timely reports to management.
- Coordinate press events, conferences, and interviews, ensuring maximum media attendance and positive coverage.
- Collaborate with internal stakeholders, including marketing and executive teams, to align media messaging with overall business objectives.
- Stay updated on emerging industry issues and media opportunities.

Qualifications:

- Proven work experience in media relations, public relations, or a similar role.
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling messages.
- Strong network of media contacts and a track record of securing media coverage.
- Demonstrated ability to develop and implement successful media relations strategies.
- Ability to work effectively under tight deadlines and handle multiple projects simultaneously.
- Outstanding interpersonal skills and the ability to build relationships with diverse stakeholders.
- Knowledge of business trends, media landscapes, and emerging communication channels.
- The ability to handle sensitive issues with tact and professionalism.
- French language is considered an asset.

The Better Business Bureau is an equal opportunity employer committed to diversity and inclusion within the workplace. We welcome all qualified applicants, regardless of race, color, religion, sex, national origin, disability status, or any other characteristics protected by law.

**Benefits**:

- Casual dress
- Company car
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Ottawa, ON K1V 1C1: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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