Social Media

**Duties and Responsibilities**:
Under the direction of the Manager of Public Affairs, the Social Media Specialist has primary responsibility for developing and implementing digital communications strategies, managing day-to-day social media activities and providing guidance and support to communications officers, faculties and departments across campus.

Other responsibilities include search engine optimization (SEO) of Carleton stories, issues management, overseeing databases that co-ordinate editorial output and store digital assets, AODA compliance, emerging communication, and analytics and reporting.

**Qualifications**:
The incumbent must possess the following qualifications:

- Strong writing and presentation skills.
- Working knowledge of social media networks, how to navigate multiple platforms and a strong understanding of current and emerging best practices.
- Direct experience in supporting social media and public relations activities.
- A passion for the social technology universe, including Facebook, Twitter, YouTube, Instagram, Snapchat, blogs, wikis, RSS, social bookmarking, discussion forums and community software.
- Experience with various online tools such as Google Analytics, HootSuite, TweetDeck, Trello and Slack. Keeps on top of emerging tools.
- Strategic thinking skills combined with a proven capacity for hands-on technical work.
- Familiarity with HTML and web content management systems.
- Familiarity with design tools including Photoshop, Illustrator and Flash.
- A firm grasp of social video trends and production skills.
- Strong organization, scheduling and project management skills.
- Excellent communication skills, both oral and written.
- Ability to work both independently and in co-operation with the Manager of Public Affairs and other members of the department.
- Be able to communicate effectively with a broad range of university clients and external people.
- Knowledge of the university's culture and institutional goals and objectives is desirable.
- Knowledge of French is an asset.

**Education and Experience**:
The above is normally acquired through the completion of:

- University honours degree in journalism, public relations, communications, marketing or the equivalent. Knowledge of French is an asset.
- More than five years’ experience in the communications field, preferably in the area of social media, public relations and/or marketing - with a range of social media, online communications or interactive engagement experience, including proven expertise in developing and executing strategy plans and building active and sustainable online communities.

**HR Note**:
Equivalencies will be considered. Applicants are encouraged to provide information which may demonstrate equivalent qualifications. Please note that applicants may be required to complete an employment test as part of the selection process for this position. Those applicants that are selected for an interview will be requested to contact the Human Resource Advisor assigned to this competition as soon as possible to discuss any accommodation requirements. Arrangements will be made to accommodate your request in a timely manner. Carleton University is strongly committed to fostering diversity within its community as a source of excellence, cultural enrichment, and social strength. We welcome those who would contribute to the further diversification of our University including, but not limited to: women; visible minorities; First Nations, Inuit and Métis peoples; persons with disabilities; and persons of any sexual orientation or gender identity and expressions.