Marketing Automation Coordinator

2 weeks ago

Toronto, Canada Okta Full time

**Get to know Okta**

Okta is The World's Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.

Join our team We're building a world where Identity belongs to you.

**Marketing Automation Coordinator**:
Location: Toronto

Join our team We're building a world where Identity belongs to you.

We are looking for a Marketing Automation Coordinator to support and execute integrated demand generation programs. In this role, you will work closely with internal and external teams to create, optimize, report, and manage demand marketing automation initiatives.

Key Responsibilities include:

- Building custom Salesforce campaigns to guide and advise campaign performance.
- Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
- Updating marketing campaign workflows as changes to business requirements dictate.
- Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack.
- Monitor campaign performance, analyze key metrics, and provide regular reports on results and recommendations for improvement.
- Troubleshoot technical issues related to the marketing automation platform and integrations.
- QA existing programs to identify gaps in the process or data flow.
- Communicate with stakeholders on all Asana tickets.

You would be a great fit for this role if you have:

- 1+ years of experience in Database, Marketing Automation/Operations or similar.
- Proficiency in Salesforce, Marketo
- Experience with troubleshooting systems, processes, and data issues
- Impeccable attention to detail and committed to quality work.
- Strong project management skills are required
- Excellent written and verbal communication skills.
- Ability to prioritize and manage multiple projects/processes at one time
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- BS/BA or equivalent required

**And extra credit if you have experience in any of the following**
- Marketo Certified Expert
- Experience in other common martech, like Outreach, Splash, Folloze, Litmus
- Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company

LI-Hybrid

**What you can look forward to as a Full-Time Okta employee**
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

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