Marketing Operations Coordinator

Type: Full-time|PermanentLocation: Toronto, ONSalary: $50,000 – $65,000 CAD annuallyReports to: Executive Creative DirectorCOMPANY OVERVIEW 50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don't have expiration dates.Brodie League is more than a basketball league, it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.BRL Studio® is the creative engine behind Brodie Rec. League, the world's largest adult recreational basketball organization. Led by Executive Creative Director Shane Stirling, we operate at the intersection of sport, art, and culture. We're building a 24-person studio that moves fast, thinks differently, and makes work that matters.Always Fresh. Never Washed.™ROLE OVERVIEWThis role is the operational backbone of Brodie's registration marketing machine. You own the day-to-day execution that converts thousands of athletes each season—managing Customer.io campaigns, automated workflows, web portal updates, and registration communications across 22+ markets. Your precision ensures seamless registration cycles, your systems thinking keeps the machine running flawlessly, and your attention to detail means no athlete falls through the cracks.You execute with excellence. Through disciplined workflow management and operational rigor, you maintain the systems that drive Brodie's growth—ensuring emails deploy on time, automations trigger correctly, and every registration touchpoint reflects our premium positioning.You play a critical operational role without carrying the weight of creative strategy, allowing you to focus on what you do best: execution, consistency, and operational excellence.When someone asks, "How does Brodie's registration run so smoothly?", you're proud to say, "I made it happen."CORE RESPONSIBILITIESRegistration Communications & Campaign ExecutionExecute all registration email campaigns via Customer.io: announcements, reminders, waitlist follow-ups, confirmation flows across 22+ markets. Manage push notifications and in-app messages aligned with registration cycles. Execute web popups via Wisepops for registration deadlines, payment plans, and promotional messages. Write email copy that drives conversions while maintaining brand voice. Coordinate approvals through established workflow (one week before launch). Ensure all communications align with current registration timelines and business objectives.Marketing Automation & Workflow ManagementMaintain automated email journeys in Customer.io: registration reminders, waitlist sequences, confirmation flows, player lifecycle communications. Ensure integrations between Customer.io, PlayerOne, and Brodie website function correctly. Manage segmentation and list hygiene to maintain deliverability and targeting accuracy. Troubleshoot automation issues and coordinate with the Marketing Automation team for technical support. Monitor automation performance and optimize workflows based on data. Document workflows and processes for team continuity.Web Portal & Content UpdatesUpdate PlayerOne web portal weekly: homepage graphics, registration deadlines, promotional content across all markets. Ensure the portal reflects current registration status across 22+ cities. Coordinate with Graphics Designer for weekly assets. Maintain visual consistency and timely updates as deadlines change. Execute updates quickly and accurately to avoid registration confusion.Tools Administration & Cross-Functional CoordinationServe as primary admin for Customer.io and Wisepops platforms. Coordinate with Social Media Manager on registration-related social posts. Collaborate with Graphics Designer for email visuals, web graphics, and popup assets. Work with the Analytics team to monitor registration health, campaign performance, and city-by-city metrics. Ensure all registration communications are coordinated across email, web, social, and in-app channels.Campaign Performance & OptimizationMonitor email metrics: open rates, click rates, conversions. Track registration campaign performance and identify optimization opportunities. Report on campaign results to leadership. A/B test subject lines, send times, and content to improve performance. Maintain high deliverability standards through proper list management.Partnership & Perks CoordinationManage Player Perks partnerships: serve as touchpoint for ongoing relationships with local businesses. Coordinate partnership communications and promotional campaigns. Support partnerships team with marketing execution for co-branded initiatives. Maintain relationships with community partners tied to perks programs.REQUIREMENTSEmail Marketing & Automation Expertise2-3 years experience with email marketing automation platforms (Customer.io, Klaviyo, Mailchimp, HubSpot, or similar)Proven track record managing automated email journeys, segmentation, and triggered campaignsExperience executing multi-campaign workflows across multiple markets or segmentsUnderstanding of email deliverability, list hygiene, and compliance best practicesTechnical & Systems SkillsProficiency with marketing automation tools and campaign management platformsExperience with web content management systems and portal updatesComfortable troubleshooting technical issues and coordinating with technical teamsAbility to manage integrations between multiple platforms (CRM, marketing automation, web)Familiarity with tools like Wisepops or similar popup/web messaging platformsCopywriting & CommunicationStrong copywriting skills with ability to write conversion-focused email copyExperience writing in consistent brand voices across various campaign typesAbility to translate business objectives into clear, actionable communicationsExcellent written communication skills with meticulous attention to grammar and detailOrganizational & Project ManagementExceptional organizational skills with ability to manage multiple concurrent campaignsExperience coordinating approvals and maintaining campaign calendarsProven ability to meet tight deadlines while maintaining quality standardsStrong attention to detail with zero-tolerance approach to errors in customer-facing communicationsAnalytics & OptimizationExperience monitoring email metrics (open rates, click rates, conversions)Ability to analyze campaign performance and identify optimization opportunitiesExperience with A/B testing methodologiesComfort working with data to inform execution decisionsNice to Have:Experience in high-growth startup or scale-up environmentsBackground in sports, recreation, or membership-based businessesPrevious experience managing registration or enrollment campaignsFamiliarity with multi-market or multi-location campaign executionExperience with partnership or perks program coordinationKnowledge of customer lifecycle marketing strategiesExperience with tools like Segment, Google Analytics, or similar analytics platformsPersonal AttributesSystems thinker who naturally creates order and efficiencyDetail-obsessed with commitment to operational excellenceSelf-sufficient executor who takes ownership of end-to-end processesCollaborative team player comfortable coordinating across departmentsAdaptable and calm under pressure during high-volume registration periodsProactive problem-solver who anticipates issues before they occurProcess-oriented with strong documentation habitsThrives in fast-paced environments with evolving prioritiesOther5 days in office at our Toronto HQ - Brodie has thrived due to a culture of collaboration and teamwork in office.Compensation DisclosureThe expected annual compensation range for this role is between $50,000 and $65,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.Why Join Brodie LeagueComprehensive health and wellness planAccess to a yearly Brodie takeover of the Toronto Raptors courtSignificant growth and mentorship opportunitiesProfessional development budgetLeague membership with access to 600+ weekly games across 22+ marketsBrodie Athletics gear and seasonal merchandiseFree league playDetails regarding our full benefits package will be provided during the interview process.Artificial Intelligence DisclosureArtificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.Position StatusThis job posting is for a new position at Brodie League.Application ProcessInterested candidates should apply by submitting their resume through the designated application platform.Include:ResumeBrief cover letter explaining:Your experience with email automation platforms (Customer.io, Klaviyo, Mailchimp or similar)A campaign or workflow you managed that required high attention to detailHow you stay organized managing multiple campaigns and deadlinesWhy operational excellence matters in high-growth environmentsOur Commitment to InclusionWe know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.We are committed to working with candidates from all ability levels throughout the recruitment process.PIf8cdcb363ecb-30511-39526890