Marketing Automation

5 days ago

Toronto, Canada MEDLIFE Full time

**About us**

MEDLIFE is a non-profit organization that partners with low-income communities in Latin America and Africa to improve their access to medicine, education, and community development projects. **Our mission** is to build a worldwide Movement empowering the poor in their fight for equal access to healthcare, education, and a safe home. **Our vision** is a world free from the constraints of poverty. MEDLIFE works with students from around the world in order to broaden their perspectives and better equip them to advocate for social justice.

**Our ideal Marketing Automation Associate**

**About the role**

We are looking for a Marketing Automation Associate to join our dynamic Marketing team. This individual will be responsible for setting up and maintaining marketing automation systems, including HubSpot, to streamline and enhance the efficiency of MEDLIFE's campaigns. You will work closely with cross-functional teams to implement automated marketing workflows, track KPIs, and provide technical support to enhance the overall marketing operations.

**What will your day-to-day look like at MEDLIFE?**
- Set up and maintain marketing automation processes across multiple platforms (HubSpot, Mailchimp, etc.) to streamline lead generation and customer communications.
- Collaborate with the marketing team to troubleshoot and resolve issues related to automated workflows.
- Track and analyze key metrics to improve campaign performance, including open rates, click-through rates, conversion rates, and lead nurturing.
- Work on setting up HubSpot integrations and optimize automation systems to ensure alignment with marketing goals.
- Help maintain sales pipelines and reporting within HubSpot.
- Work closely with Marketing, Sales, and Talent Development teams to optimize processes and ensure smooth communication across campaigns.

**What will you bring?**
- tools (preferably HubSpot).
- Experience setting up and managing marketing automation systems, including Mailchimp, HubSpot, Brevo, etc.
- Knowledge of digital marketing tools and reporting on marketing KPIs.
- Demonstrated ability to learn independently and solve problems in a fast-paced environment.
- Advanced English & Spanish skills (written and verbal).
- Comfort with technical tasks such as setting up integrations and troubleshooting marketing automation issues.

**Nice to have**:

- Basic programming skills (any programming language).
- Experience with other CRM tools such as Salesforce.
- Experience with Google Workspace, MOZ, or other digital marketing tools.

**What do we offer you?**
- Hybrid work
- Competitive salary commensurate with the role
- Flexibility
- Opportunities for career growth

**How to apply**

Work Location: Remote

Application deadline: 2025-05-15

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