District Manager

**About Us**:
Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 90 corporate-owned stores in its network. The Company leverages its wholly owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model. Our shops are corporately owned and excel under the leadership of our District Managers and their teams.

Title
District Manager

Reports To
Regional Manager

Job Overview
The District Sales Manager leads a group of Fire & Flower shops on a journey to Deliver Cannabis to the World through industry leading guest experiences and consistent operational excellence. In this role we require a committed, hands-on leader who upholds our high standards, executes with precision and is passionate about educating their team and our customers about our products. The District Manager is the ultimate Fire & Flower ambassador.

Additionally, this position will recruit and select shop leaders who demonstrate Fire & Flower’s core values. They will mentor, coach, and develop shop leaders by setting clear expectations and demonstrating excellence by their own example. The District Manager supports the Regional Sales Manager by communicating company directives to their assigned shops and reinforcing the company vision and mission. The District Manager is responsible for the sales performance of their district, secret shop scores, team member engagement, community partnerships, prospecting and opening new shop locations and visiting their shops on a regular basis. Frequent travel is required.

Competencies and Requirements
- Multi-unit retail operations excellence a must
- Retail finance knowledge (P&L mastery)
- Ability to build and manage labour budgets
- Art of communication at the multi-unit level
- Ability to foster healthy teams in person and virtually through performance-based conversations
- Ability to train, coach and mentor leaders and their teams
- Travel is required a minimum of 60% per work week
- An insured, reliable vehicle is required

Essential

**Responsibilities**:

- Executes monthly, quarterly, and annual sales/unit forecast based on district's strategies.
- Expected to meet or exceed assigned revenue and target metric objectives within the assigned district.
- Visits a minimum of 4 stores a week and completes quarterly visits to each store within the District.
- Attend and host weekly conference calls which outline company focuses and upcoming operational directives
- Review sales results weekly and make recommendations to their Regional Sales Manager to correct deficiencies by identifying issues, opportunities, and strategies to course correct.
- Drives key performance indicator and coaches for continued excellence
- Ensures that the experience models and customer retention programs are executed consistently to inspire teams to deliver industry leading guest experience
- Adhere to all regulatory requirements by following processes and structure to ensure compliance
- Partners with People & Culture to hire, develop and retain top talent, as well as address employee relations concerns.
- Train team members on how to drive sales to fullest potential through continued development on product knowledge, customer service standards and visual presentation.
- Foster excellent partnerships across all departments.
- Ensure product is on the right shelves in the right locations for all retail stores across the district.
- Budget, plan, and host regional events for the team.
- Actively manage and influence district budgets.
- Demonstrates visual and marketing excellence through consistent understanding and sharing insight regarding key market drivers; actively uses knowledge to generate business and customer focus, product expansion and market development.
- Ensures consistent execution of Company’s marketing and visual presentation standards and direction.
- Proactively identifies and communicates various market opportunities for localized products, visuals, and marketing strategies.
- Utilizes key product reports to analyze opportunities and to maintain proper depth in all key items and trends.

Education, Training and Experience
- 5+ years success in multi-unit retail leadership
- Post-secondary business program or related experience
- Clear criminal record
- Provincial Cannabis Certification

Fire & Flower values the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths.