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Digital Marketing Specialist

3 weeks ago

Winnipeg, Canada Johnston Group Full time

**Johnston Group** provides employee benefit solutions to over 30,000 companies, ranging from one employee to thousands across various product lines, including Chambers of Commerce Group Insurance Plan, Canada’s #1 employee benefits plan for small businesses. JG is a platinum member of _Canada’s Best Managed Companies_ and was named one of _Manitoba’s Top Employers_. We support a positive work atmosphere where we value the diversity in the people we serve and are looking for talent who will contribute to our diverse and inclusive workplace; where individual differences are recognized, appreciated, and respected. JG believes in giving back and contributes significantly to local health, arts, sports, and other community organizations.

We’re looking for a Digital Marketing Specialist to build and manage powerful digital marketing campaigns for multiple brands across relevant platforms, including Facebook, Google, and other paid media channels. This role requires a good understanding of targeting, audience building, keywords, and campaign conversion tracking, as well as foresight into new digital marketing opportunities.

**Qualifications**:

- Minimum of three years’ experience in digital marketing and media buying, particularly in Facebook and Google advertising
- Degree or diploma in Communications, Marketing, or a related field
- Certification in a professional program related to digital marketing and/or analytics (Meta Ads, Google Ads, Google Analytics, etc.)
- Comfortable with Google Tag Manager and setting up conversion tracking for campaigns across multiple platforms
- Proficiency in Microsoft Excel and G Suite
- Strong team player, but self-motivated with an ability to learn and take on new challenges
- Excellent time-management skills and ability to multitask