Assistant Event Marketing Manager Canada

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across the US and Canada, Leaf Home is America’s largest direct-to-consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest-growing private companies by Inc 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:
Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee

**Position Summary**:The Assistant Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of event marketers to build brand awareness and generate sales leads throughout their designated local market. In addition, this role is responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution.

**Essential Duties and Responsibilities**:

- Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
- Identify, schedule, and plan event calendar for a team of event marketers in assigned territory.
- Responsible for budgeting and staffing for identified local events.
- Attend trade shows, home shows, fairs, festivals, and community events, and manage event marketing team in generating new sales leads.
- Assist in distributing event marketing material and equipment set up and tear down.
- Collaborate with the local Sales Operations and Installation Managers to grow brand presence within the local market.
- Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs.
- Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market.
- Track and report event metrics to evaluate performance and ROI of events.
- Responsible for exceeding sales lead quotas based on established KPIs.
- Travel within the assigned territory as needed.
- Performs other duties as assigned by supervisor.

**Experience and Minimum Qualifications**:

- Bachelor's degree preferred, or equivalent combination of education, training, and experience.
- Experience within event marketing or a related field.
- Experience in lead generation and/or experiential marketing.
- Experience with limited/single market budgeting and planning in multiple markets.
- Knowledge of current best practices and new strategies for event marketing.
- Ability to work evenings and/or weekends and pre-scheduled events.
- Experience recruiting, onboarding, and training marketing and show staff.
- Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
- Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
- Hold oneself accountable and responsible while being self-driven in accomplishing goals.
- Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
- Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
- Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
- Must hold a valid driver’s license.
- Must have reliable transportation to/from job site to perform job duties.
- Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
- Must be