Channel Marketing Manager
2 days ago
**Overview**
**Duties**
- Develop and implement channel strategies that align with overall business goals.
- Expand, manage and keep optimizing distribution networks for lobster export operations in China regions.
- Conduct market research to identify new opportunities and trends within the industry.
- Collaborate with Chinese distributors to understand product needs, ensuring that all offerings meet local market demands.
- Utilize SEO best practices to enhance online visibility and drive traffic to our platforms.
- Evaluate feedback from Chinese distributors to improve product offerings and service standards.
- Analyze consumer and distributors data using AI tools like PowerBI to support coordination with local lobster factories in determining production volumes, timeline, and quality requirements.
- Develop and implement marketing strategies to boost lobster sales in target regions.
**Skills**
- Proficiency in SEO techniques and tools for improving search engine rankings.
- Strong product management skills with the ability to oversee product life cycles.
- Excellent research capabilities to stay ahead of market trends and customer needs.
- Proven sales experience with a focus on driving revenue through effective channel management.
- Experienced in using data analytical tools to conduct big data analysis.
- Experience in e-commerce platforms and strategies for maximizing online sales.
Join us as we expand our reach in the market, leveraging your expertise as a Channel Marketing Manager to make a significant impact on our growth trajectory.
**Job Types**: Full-time, Permanent, Fixed term contract
Contract length: 24 months
Pay: $45,183.75-$60,000.00 per year
**Benefits**:
- Language training provided
- Life insurance
- On-site parking
- Paid time off
Schedule:
- Monday to Friday
- On call
- Overtime
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 5 years (preferred)
**Language**:
- English, Mandarin (preferred)
Willingness to travel:
- 25% (preferred)
Work Location: In person
Application deadline: 2024-12-08
Expected start date: 2025-05-05
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