Marketing Co-ordinator, Noc

22 hours ago

Bedford, Canada Topaz Transport inc Full time

**Job Summary**

**Duties**
- Develop and implement marketing and advertising campaigns to promote freight services across Canada and the USA.
- Create and manage digital content (videos, graphics, posts) to attract new corporate clients and business owners.
- Plan and execute recruitment marketing campaigns targeting truck drivers through Facebook, LinkedIn, Instagram, TikTok, and specialized transportation platforms.
- Build and maintain a strong online presence for the company brand across social media, including YouTube, Instagram, TikTok, LinkedIn, and Facebook.
- Participate in the design and execution of company branding on trucks and trailers.
- Coordinate and launch advertising campaigns for third-party businesses on our trailers.
- Analyze performance of marketing initiatives and prepare monthly reports with recommendations for improvement.
- Create and distribute digital and print marketing materials such as brochures, flyers, newsletters, and presentations for both customers and driver recruitment.
- Develop content focused on driver attraction: company benefits, compensation packages, testimonials, and career growth opportunities.
- Manage social media engagement, respond to comments/messages, and ensure consistent communication with followers.
- Research industry competitors and explore new channels to attract both customers and drivers.
- Build partnerships with influencers, bloggers, and industry groups to promote the company’s services and employer brand.
- Collaborate with the HR and Operations departments to ensure recruitment campaigns are aligned with staffing needs.
- Stay up to date on digital marketing and transportation industry trends to maintain a competitive edge.
- Work closely with the sales and dispatch teams to design promotional materials that help expand the customer base.

**Requirements**:

- Secondary school diploma (post-secondary education in Marketing/Business is an asset).
- 1-2 years of experience in digital marketing, HR marketing, or online advertising.
- Previous experience in the transportation/logistics sector is a strong advantage.
- Solid knowledge of major social platforms: Facebook, Instagram, YouTube, TikTok, LinkedIn, etc.
- Understanding of SEO and paid advertising strategies.
- Ability to create campaigns tailored for both B2B clients and driver recruitment.
- Proven experience managing advertising budgets effectively across multiple platforms.
- Strong analytical skills with ability to measure results and connect campaigns to business outcomes.
- Excellent communication skills with the ability to engage multicultural audiences.

Pay: From $33.50 per hour

Expected hours: 40 per week

**Benefits**:

- Dental care
- On-site parking

**Language**:

- English (preferred)

Work Location: In person

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