Sales and Marketing Coordinator

**Who are we?**

**Banff’s Adventure Experts**

At Banff Adventures, the Canadian Rockies aren’t just our workplace—they’re our home. For nearly 30 years, we’ve been sharing this breathtaking backyard with explorers from around the globe.

We specialize in booking activities and tours across Banff, Canmore, Lake Louise, and Golden. We know visitor vacation time is precious, so we make it easy: instead of searching high and low for each experience, our guests enjoy one-stop access to the best the Rockies have to offer. From hand-picking a single adventure to creating a fully customized itinerary, our expert team takes the stress out of planning—saving you time, money, and energy. With creative itineraries, seamless service, and outstanding value, we go above and beyond to craft unforgettable memories, delivered with the warmth and friendliness Canada is famous for.

But we don’t just book adventures—we live them. The Banff Adventures Group proudly owns and operates Banff Adventures, The Banff Canoe Club and Banff Fishing. Adventure isn’t just our business; it’s who we are.

As a family-owned and operated company, curiosity and innovation drive everything we do. We’re passionate about exploring new ideas, pushing boundaries, and continuously improving so we can grow with the changing needs of our guests. For us, progress is the key to staying ahead in an ever-evolving world of adventure.

**What are we looking for?**

Banff Adventures is currently recruiting for the position of Sales & Marketing Coordinator to join our team. This position is a key part of the Banff Adventures Group with a focus on directing a wide cross-section of the marketing and communication needs for all brands of the organization: Banff Adventures, The Banff Canoe Club & Banff Fishing.

**Sales & Marketing Duties**
- Developing and implementing short and long-term marketing strategies and advertising campaigns:

- Develop a social media strategic plan including:

- Creating and capturing daily content for all of Banff Adventures Group Social Media platforms, including:

- Distribute content across all relevant channels including YouTube, Facebook, Instagram, TikTok, Pinterest.
- Working with content creators
- Assisting with research of media targets and social media influencers to connect with.
- Scheduling, reposting, and monitoring social content
- Maintain company websites and other digital listings
- Implement and monitor Google ad campaigns, based on agreed budgets
- Investigate AI GEO trends and how to implement across businesses
- Utilizing graphic design expertise to execute projects and to create visually captivating graphics, animations, and layouts across a diverse range of digital and print media
- Assist in determining the feasibility and development of products, brands, or services:

- Researching, analyzing and summarizing market trends;
- studying competitors market behaviour and strategies; and keeping up-to-date on industry activities and trends.
- Development of marketing collateral:

- Preparing detailed monthly, quarterly, and annual market reports in order to present current and forecasted data:

- Ensure excellent sales/ customer service is maintained by all companies. Assist Management with sales training for teams
- Manage day-to-day communication with internal and external stakeholders to ensure marketing initiatives are executed in alignment to briefs, delivered on time and on budget.
- Conduct seasonal site visits and meet with Operations teams to discuss seasonal needs and identify opportunities.
- Assist with sourcing feature opportunities and maintaining a content library.
- Update job knowledge by participating in educational opportunities; reading trade publications.
- Develop business strategies to increase market share, expand store traffic and optimize profitability. Contribute to creative brainstorms and strategic planning.
- Drive customer service excellence in every aspect of the store operation, including implementing sales incentives
- Build strategic relationships and partner with key industry players, agencies, and vendors - research and report on potential strategic relationships
- Liaising with industry partners, resort partners, and stakeholders to coordinate & book comprehensive FAM itineraries.
- This job description describes this role at a high level, but no document can anticipate every single task, issue or project that could come up. We work as a team and believe that we succeed together - these job duties may change based on the needs of the team and company as a whole.

**Requirements**:

- A minimum of 2+ years in marketing, project management or communications
- Experience in the tourism industry is preferred.
- Post Secondary education (Degree or diploma) in Marketing, Business, Arts, Communications or Tourism (combination of equivalent experience/education will be considered)
- Strong experience using MS Office tools such as Excel, Outlook, PowerPoint, Word, Teams required.
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