Social Media Manager

1 week ago

SaintLaurent, Canada Derme&co Full time

**JOB PURPOSE**

This role will spearhead social media initiatives for all Derme&Co brands. Under the guidance of the brand managers, the Social Media Manager will administer all social media accounts. Creating original content, managing posts, and responding to followers to achieve each brands’ marketing goals.

The SM and Buying executive will engage, build, and proactively manage authentic conversation through organic and paid media to achieve brands’ KPIs.

**DUTIES AND RESPONSIBILITIES**

Create and implement social media strategies that align with business goals.
- Generate, edit, publish, and share engaging content daily.
- Collaborate internally
- Connect with influencers that are relevant to our clients and target markets.
- Oversee social media accounts' design (e.g. Facebook, Twitter, Pinterest, LinkedIn, etc.)
- Suggest and implement new features to develop brand awareness including promotions and competitions.
- Perform market analysis and research on latest trends.
- Preparing marketing reports by collecting, analyzing, and summarizing marketing and sales data
- A strong familiarity with Google Ads (including search, display, and YouTube), Bing ads, advertising on social platforms (including Facebook, Instagram, and Twitter), Google Analytics and other digital platforms.

**QUALIFICATIONS**

**MINIMUM EXPERIENCE REQUIREMENTS**
- 2-3 years of experience in social media (Instagram, FB, LinkedIn, TikTok, Youtube), content and buying
- B2B and/or B2C experience
- Firsthand experience in content management (Excellent copywriting skills)
- Experience with social media A/B testing and analytics.
- Excellent communication skills
- Strong analytical, organizational and project management skills as well as being attentive to details.
- A strong familiarity with Google Ads (including search, display and YouTube), Bing ads, advertising on social platforms (including Facebook, Instagram, Tiktok, LinkedIn and Twitter), Google Analytics and other digital tools (HTML/CSS, Mailchimp, Hootsuite, Google Tag Manager).
- Experience reporting and measuring the success of media campaigns.

**MINIMUM EDUCATION REQUIREMENTS**
- BS degree in Marketing, Business, or related field from an accredited institution.

**REQUIRED**
**SKILLS**
- A strategic and growth mindset focused on initiating new social ideas to elevate the brands.
- Attuned to the latest social media trends and cultural events.
- A passion for finding innovative and creative digital media solutions for client problems.
- Must have experience managing digital budgets optimized for conversions.
- Resilient, need to have optimism and passion to continually focus and achieve goals.
- Comfort with ambiguity and a fast-paced, dynamic, start-up environment.
- Ability to influence decision-making at various levels internally and externally.
- Assimilating and interpreting data from multiple disparate data sources into concise action-oriented recommendations.

Schedule:

- 8 hour shift

Work Location: In person

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