Digital & Social Media Specialist

OTT Pay Inc. is an established, fully funded fintech company focused on delivering streamlined financial payment solutions. With a strategic focus on both acquiring and issuing business, we are developing a mobile-first platform that offers a wide range of financial services, loyalty programs, and innovative products, including credit cards, payment solutions, e-commerce, gift cards, and more. We are a results-driven, forward-thinking organization that values goal orientation and continuous improvement.

At OTT Pay, you will find abundant opportunities for professional growth, working alongside a talented and diverse team from various industries. Our collaborative and innovative environment fosters learning and development, empowering you to excel and make a tangible impact. This is a unique chance to join a company dedicated to reshaping financial solutions for the future.

We are seeking a culturally fluent, highly creative **Digital & Social Media Specialist**to lead the growth of our Chinese-language digital marketing—from both a strategic and content perspective. This role is central to our engagement with the Chinese-speaking community in North America.

You will be responsible for developing compelling content, activating platform-specific strategies, and managing key digital channels including WeChat Official Accounts, WeChat Mini Programs, Xiaohongshu, Douyin, and Weibo. Additionally, you will conduct competitive research and analysis to inform our strategies and ensure we stay ahead in the market. You will also lead KOL (Key Opinion Leader) and influencer partnerships that elevate our bran

**_ How you will contribute:_**
- Create, write, and localize original, engaging content in Chinese language, tailored to resonate with Chinese-speaking audiences.
- Strategically plan and manage our presence on WeChat (Official Account + Mini Programs), Xiaohongshu, Douyin, and Weibo.
- Lead content calendar development and campaign planning—from concept to execution—ensuring alignment with brand and business goals.
- Conduct competitive research and analysis to identify trends, best practices, and opportunities for differentiation in the market.
- Collaborate with internal creative, design, and marketing teams to deliver cohesive, culturally resonant experiences for our clients.
- Oversee development and content flow of WeChat Mini Program activations, including seasonal campaigns and product/service updates.
- Identify, negotiate, and manage relationships with KOLs and digital influencers to amplify campaign reach and impact.
- Monitor performance metrics and audience engagement to optimize strategies and content in real time.
- Stay current on digital trends, consumer behaviours, and cultural moments across Chinese-language platforms.
- Moderate, engage, and grow our online community through thoughtful, brand-aligned interactions.

**_What you bring to the table:_**
- Native-level fluency in written and spoken Chinese (Simplified required; Traditional is a plus).
- 2-4 years of hands-on experience in Chinese-language social media, digital marketing, or content strategy.
- In-depth knowledge of Chinese digital ecosystems, particularly WeChat Official Accounts, Mini Programs, Xiaohongshu, Douyin, and Weibo.
- Strong skills in Chinese copywriting, storytelling, and visual content curation.
- Demonstrated experience managing KOL/influencer partnerships.
- Strong ability to perform competitive research and analysis, identifying trends and opportunities for innovation.
- Strategic thinker with the ability to execute tactically—balancing creativity with business objectives.
- Experience analyzing social performance data and generating insights for continuous improvement.
- Highly organized, detail-oriented, and able to work independently as well as collaboratively.

Nice to Have
- Familiarity with CRM, loyalty programs, or Mini Program eCommerce features.
- Understanding of the Chinese-North American cultural landscape and consumer mindset.

**_What’s in it for you:_**
- Competitive Salary
- Opportunity to learn and grow with a supportive team
- Vacation Leave
- Centrally located modern and spacious offices close to Eglinton and Leslie
- Free use of onsite gym and sports facilities, and regular company social events
- A chance to work in a dynamic, collaborative, progressive and high performing team
- Community involvement through the annual Terry Fox Run
- Tremendous opportunities for Growth and Development