Public Relations

**Description**:
**Company Overview**:
VFW is a diverse and innovative fashion experience that features both established and emerging designers. As the largest bi-annual fashion event in Canada and the fastest growing event of its kind, VFW is the _only_ industry event that actively seeks out internationally award winning designers from over 25 global fashion capitals. Tirelessly dedicated to being a well-grounded local initiative with global instincts and intuition, VFW offers a uniquely Canadian platform to celebrate creative innovations across _all_ industries. Each season, 30,000 attendees that include industry professionals, buyers, international and national media, and VIP’s frequent our runways. VFW has built through media presence, garnering national and international coverage on platforms such as CBC, Rogers TV, The Province, The Vancouver Sun, Metro Vancouver, Fairchild TV, VOGUE, Glamour, FLARE, Harper’s Bazaar, ELLE Canada, LOULOU, and Fashion Magazine. Esteemed designers are provided with exposure to the aforementioned media outlets. Hailed as an opportunity unlike any other in North America, we welcome you to the Vancouver Fashion Week management team

**Key Roles and Responsibilities**:
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- Plan and organize VFW’s proactive presence in several communication channels (internationals and locals), including website, digital magazine, social media.
- Write and manage press releases - gather background information on designers, administer press inquiries, and coordinate interviews.
- Work alongside external PR companies to secure feature stories for designers.
- Act as primary media contact. Maintain positive working relationships with media contacts and establish and nurture relationships with media reps across Canada and worldwide. Support the team in creating new media partnerships.
- Create digital media kits for our fashion events, and assist in the fulfillment of requests for materials from press contacts.
- Act as the official media representative at our runway events, working effectively with reporters and editors to encourage coverage of designer’s work including coordinating face-to-face interviews.
- Provide copy editing and proofreading assistance.
- Assist the social media team with communications and promotions.
- Maintain press clippings and photo archiving system.
- Manage VFW’s digital magazine 'Micro Macro', coordinating the publication’s content.
- Prioritize schedules and complete projects within challenging time guidelines.
- Perform other duties as assigned including sales
- selling runway packages to designers.

**Qualifications**:

- Studies in related field, such as Media, Public Relations, Journalism, Digital Communications, or related program.
- Excellent interpersonal, written and verbal communication skills.
- Adept at writing compelling, grammatically correct copy for online channels.
- Self-motivated, well-organized with a strong sense of initiative.
- Prior experience with writing press releases and social media posts is an asset.

**Required Experience**:

- A post-secondary degree or diploma in Marketing, Communications, Public Relations and/or equivalent employment experience
- 2 years marketing, communications, or public relations experience (prior experience in the fashion industry is considered an asset)
- Previous experience with start-to-finish media and content management that included but was not limited to creation, implementation, management and flexibility
- Utmost confidence with content management and tracking software
- Proficiency with MS Office and Google Office (Mail, Drive, and Calendar)

**Required Skills**:

- Results driven with a strong sense of motivation
- Effective communication skills (written and verbal)
- Careful attention to detail
- Extremely organized; time and project prioritization
- Excellent interpersonal skills
- Active problem solver who is proactive and resourceful
- Goal oriented and aware of personal development
- Growth opportunity

**Job Types**: Full-time, Fixed term contract

**Salary**: From $17.00 per hour

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- public relations: 2 years (required)