Manager, Marketing Strategy

**We transform the way people use energy.**About EfficiencyOne**

Our core values are Integrity, Innovation, and Partnership.

EfficiencyOne is a leading efficiency enterprise. We work with outstanding partners to supply cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond.

EfficiencyOne is a leading efficiency enterprise working with outstanding partners to deliver cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond. Together, we help people achieve their energy goals, save money, conserve resources, and combat climate change.

**Why you’ll love working here**:

- A culture that values work-life balance and genuine care for employees
- An engaging, fun, and inclusive work environment
- Competitive salary and a comprehensive benefits package starting day one
- Wellness programs, challenges, and corporate gym memberships
- Career growth and professional development opportunities
- Contributing directly to Nova Scotia’s 2050 net-zero carbon goals

**The opportunity**:
The **Manager, Marketing Strategy & Brand** leads a team of marketers responsible for developing long-term, data-driven strategies that strengthen brand equity and drive customer engagement. You’ll shape the customer journey, guide brand evolution, and ensure every campaign supports EfficiencyOne’s mission and goals.

You’re a strategic leader who thrives on collaboration, coaching, and inspiring others to deliver measurable impact.

**Responsibilities**:

- Lead a team developing and executing brand and marketing strategies aligned with company goals.
- Define brand positioning, identify target audiences, and ensure consistent messaging across all channels.
- Conduct market research to understand customer needs, trends, and opportunities.
- Oversee the brand’s visual and verbal identity (logos, taglines, guidelines).
- Develop innovative, large-scale campaigns that drive awareness and participation.
- Measure and report on performance; adjust strategies using key insights.
- Collaborate with cross-functional teams to deliver on corporate priorities.
- Partner with the Omnichannel team to create connected, personalized customer experiences.
- Manage marketing budgets, ensuring performance targets are met within budget.
- Build and maintain strong relationships with internal stakeholders and external agencies.
- Foster a team culture rooted in **communication, creativity, and accountability.**:

- Perform any other duties as required from time to time.

**What Will Help You Succeed?**- Post-secondary degree in Marketing, Business, or related field (or equivalent experience).
- 10+ years in marketing, with 5+ years in leadership.
- Proven success in brand strategy, CRM/data-driven marketing, and B2B/B2C campaigns.
- Strong creative and analytical thinking with a customer-first mindset.
- Skilled in interpreting data to drive strategic decision-making.
- Exceptional communication and leadership skills—able to inspire teams and partners.
- Proficiency with Microsoft Office and marketing analytics tools.
- Self-motivated, organized, and adaptable in fast-paced environments.

**What to expect in your first several weeks on the job**:
**In the first week, expect to**:
- **Understand the Organization**: Get oriented with EfficiencyOne’s mission, values, and impact on energy efficiency and greenhouse gas reduction in Nova Scotia.
- **Meet the Team**: Meet with marketing team colleagues and agency partners to familiarize yourself with 2025-26 strategies and North Star Vision.
- ** Review Existing Materials**: Familiarize yourself with current marketing strategies, recent campaigns, brand projects and guidelines, and key performance reports.
- ** Begin Observing Processes**: Attend meetings related to ongoing programs, campaign planning, and customer engagement strategies.
- ** Set Up Tools & Access**: Gain access to relevant platforms (e.g., project management, CRM, analytics tools, budgeting tools, etc.) and begin exploring the data and insights.

**In the first month, expect to**:
- **Expand Your Organizational Knowledge**: Deepen your understanding of EfficiencyOne's immediate and long-term strategic objectives.
- ** Assess Current Initiatives**: Analyze ongoing marketing initiatives and their performance metrics—especially around brand and your team’s roadmaps.
- ** Identify Quick Wins**: Review the 2025-26 work plans, budget, and marketing processes to identify areas for quick wins and potential longer-term opportunities
- ** Start Contributing**: Develop a plan for your first 90 days, outlining key priorities and milestones to achieve.
- ** Build Relationships**: Continue developing relationships with cross-functional teams and external partners to understand key touchpoints and customer needs.

**In the first three months, expect to**:
- **Lead: Take the day-to-day lead of your team, ensuring alignment with Efficiency One’s overall strategic vision.**
- ** Refine Strategies