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Manager, Marketing Strategy and Brand
5 hours ago
We transform theway people use energy. We embrace a culture of belonging in the workplace. No matter who you are, where you’re from, how youthink, what you believe in, and whom you love, we welcome your application. Weall come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous, African Nova Scotian, racializedpersons, and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities. Please let us know if you require any accommodation in the application and interview process (including different materials or otherwise). About EfficiencyOne Our core values are Integrity, Innovation, and Partnership. EfficiencyOne is a leading efficiencyenterprise. We work with outstanding partners to supply cost-effective energyefficiency and carbon mitigation services in Nova Scotia and beyond. EfficiencyOne is a leading efficiencyenterprise working with outstanding partners to deliver cost-effective energyefficiency and carbon mitigation services in Nova Scotia and beyond. Together,we help people achieve their energy goals, save money, conserve resources, andcombat climate change. Our work has delivered more than $5.6billion in energy savings and avoided 12.7 megatonnes of greenhouse gasemissions in Nova Scotia. Learn more about how we are making an impact here: Why you'll love working here: A culture that values work-life balance and genuine care for employees An engaging, fun, and inclusive work environment Competitive salary and a comprehensive benefits package starting day one Wellness programs, challenges, and corporate gym memberships Career growth and professional development opportunities Contributing directly to Nova Scotia’s 2050 net-zero carbon goals The opportunity: The Manager, Marketing Strategy & Brand leads a team of marketers responsible for developing long-term, data-driven strategies that strengthen brand equity and drive customer engagement. You’ll shape the customer journey, guide brand evolution, and ensure every campaign supports EfficiencyOne’s mission and goals. You’re a strategic leader who thrives on collaboration, coaching, and inspiring others to deliver measurable impact. Responsibilities: Lead a team developing and executing brand and marketing strategies aligned with company goals. Define brand positioning, identify target audiences, and ensure consistent messaging across all channels. Conduct market research to understand customer needs, trends, and opportunities. Oversee the brand’s visual and verbal identity (logos, taglines, guidelines). Develop innovative, large-scale campaigns that drive awareness and participation. Measure and report on performance; adjust strategies using key insights. Collaborate with cross-functional teams to deliver on corporate priorities. Partner with the Omnichannel team to create connected, personalized customer experiences. Manage marketing budgets, ensuring performance targets are met within budget. Build and maintain strong relationships with internal stakeholders and external agencies. Foster a team culture rooted in communication, creativity, and accountability. Perform any other duties as required from time to time. What Will Help You Succeed? Post-secondary degree in Marketing, Business, or related field (or equivalent experience). 10+ years in marketing, with 5+ years inleadership. Proven success in brand strategy,CRM/data-driven marketing, and B2B/B2C campaigns. Strong creative and analytical thinking with acustomer-first mindset. Skilled in interpreting data to drive strategicdecision-making. Exceptional communication and leadershipskills—able to inspire teams and partners. Proficiency with Microsoft Office and marketinganalytics tools. Self-motivated, organized, and adaptable infast-paced environments. What to expect in your first several weeks on the job: In the first week, expect to: Understand the Organization: Get oriented with EfficiencyOne’s mission, values, and impact on energy efficiency and greenhouse gas reduction in Nova Scotia. Meet the Team: Meet with marketing team colleagues and agency partners to familiarize yourself with strategies and North Star Vision. Review Existing Materials: Familiarize yourself with current marketing strategies, recent campaigns, brand projects and guidelines, and key performance reports. Begin Observing Processes: Attend meetings related to ongoing programs, campaign planning, and customer engagement strategies. Set Up Tools & Access: Gain access to relevant platforms (e.g., project management, CRM, analytics tools, budgeting tools, etc.) and begin exploring the data and insights. In the first month, expect to: Expand Your Organizational Knowledge: Deepen your understanding of EfficiencyOne's immediate and long-term strategic objectives. Assess Current Initiatives: Analyze ongoing marketing initiatives and their performance metrics—especially around brand and your team’s roadmaps. Identify Quick Wins: Review the work plans, budget, and marketing processes to identify areas for quick wins and potential longer-term opportunities. Start Contributing: Develop a plan for your first 90 days, outlining key priorities and milestones to achieve. Build Relationships: Continue developing relationships with cross-functional teams and external partners to understand key touchpoints and customer needs. In the first three months, expect to: Lead: Take the day-to-day lead of your team, ensuring alignment with Efficiency One’s overall strategic vision. Refine Strategies with Data: Use analytics and customer insights to refine and optimize campaigns, improving engagement and conversion. Enhance Brand Consistency: Ensure all marketing content reflects brand accuracy and aligns with program objectives across all channels. Communicate Results: Report on strategy and campaign performance to stakeholders—emphasizing impact, engagement, and areas for growth. Drive Collaboration: Champion a customer-first approach by fostering collaboration among internal teams and aligning messaging across all touchpoints. Influence Through Insights: Begin influencing internal decision-making through data-driven marketing recommendations. Join us and help build a cleaner, more sustainable Nova Scotia. #J-18808-Ljbffr
