Digital Marketing Manager

3 days ago

Dartmouth, Canada C7 Digital Marketing Full time

We are looking for an experienced and result-driven Digital Marketing Director to join our awesome marketing team As a Digital Marketing Director at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.

**Responsibilities**:
Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Designs, builds, and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Qualifications/Skills

Proven working experience in digital marketing, particularly within the industry
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Creating and maintaining client relationships
Coaching and subordinate involvement
Managing processes
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Able to develop budgets
Familiar with financial planning and strategy

**Salary**: $15.00-$27.00 per hour

**Benefits**:

- Employee assistance program
- Employee stock purchase plan
- Flextime

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

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