Specialist, Marketing

**PURPOSE OF THE POSITION**:
As the Specialist, Marketing & Pricing you will analyze, recommend and implement components of specific Pricing & Sales Support strategies and tactical plans for retention, growth and value for CPKC’s Fertilizer market segments and implement competitive price and product offerings that generate value for customers and meet company goals.

**POSITION ACCOUNTABILITIES**:

- Analyze, recommend and implement components of market strategies for market segments that address market, industry and segment size-up; market and modal competitive assessment; strategic product and price scenarios; target market opportunities; go to market strategies; product plans; fleet strategies; performance targets; and action plans to capture value (yield/margin and/or growth)
- Strengthen CPKC’s competitive position through active capture and analysis of market dynamics and the collection of strategic market segment intelligence
- Assess and recommend targeted approaches and strategic opportunities within fertilizer market segments including trading space boundaries for bids/RFPs, recommending CPKC’s preferred position for new customer opportunities, emerging markets and/or significant changes to industry structures
- Provide supporting analytics for the execution of all strategic contract renewals for their market segment, including: input to the contract expiry calendar; analysis and assessment of relative value; identification of key value levers; providing input to the market strategy for their fertilizer segment; and providing input to sales strategy, including cost and profitability analysis, pricing, rate comparisons, volume flow and trend analysis, directional and balance analysis, performance to contract terms, etc.
- Develop, recommend and go to market with pricing structures and plans for their market segment that align with the strategies developed to optimize the value generated by the commodity portfolio based on CPKC’s service capabilities and the market environment
- Monitor performance against monthly and annual market segment revenue and market outlooks. Provide analysis and recommendations to shape their market segment portfolio to deliver to overall value to fertilizers and CPKC overall
- Represent CPKC’s fertilizer business with Interline Partners on joint opportunity development and interline pricing tactics within defined strategies
- Provide analysis and recommendations in support of cross-functional project teams pertinent to their fertilizers market segment in order to deliver to project strategies and goals

**POSITION REQUIREMENTS**:

- University Undergraduate Degree, preferably in Business, Finance or Economics
- Min. 2 years’ experience with pricing, profitability analysis, data analysis within transportation, supply chain management, distribution, or logistics (fertilizer industry experience would be considered an asset)
- Financial acumen and ability to conduct financial and business analysis
- Strong computer skills, including advanced knowledge of Microsoft Excel

**WHAT CPKC HAS TO OFFER**
- Flexible and competitive benefits package
- Competitive company pension plan
- Employee Share Purchase Plan
- Performance Incentive Program
- Annual Fitness Subsidy
- Part-time Studies Program

**ADDITIONAL INFORMATION**

As an employer with North American presence, the possibility does exist that the location of your position may be changed based on organizational requirements.

**Background Investigation**:

- Criminal history check
- Reference check

**Management Conductor Program**:
Becoming a qualified conductor or locomotive engineer is the single best way for a management employee to learn the business at CPKC. You may be required to obtain a certification or to maintain your current certification/qualification as a conductor or locomotive engineer.

**With Job Requisition Fields**

Req ID: 104155

Department: Sales & Marketing

**Job Type**: Full-Time

Position Type: Non-Union

Location: Calgary, AB

Country: Canada

% of Travel: 0-10%

Job Grade: 4

Job Available to: Internal & External

LI-ONSITE #LI-EF1