Marketing and Communications Coordinator

**Position Overview**:The Marketing and Communications Coordinator is responsible for leading the YMCA of Saskatoon in Marketing and Communications growth by adhering to Brand Guidelines, and setting a standardized approach to conducting marketing and communications that aids in improving membership growth and stability. The Marketing and Communications Coordinator collaborates with the YMCA Team and delivers strategic guidance, direction, and implementation of the marketing practices that drive the achievement and awareness of the YMCA of Saskatoon brand. This high-paced role requires creativity, storytelling, and a drive to see the brand evolve in the community. Storytelling and a capacity to “think quick” while keeping the brand in the forefront are key skills that will set you apart.

**Responsibilities Marketing & Communications Development**:

- Develops, produces, and distributes marketing materials and program information monthly to promote YMCA programs per the marketing plan.
- Work closely with the Marketing and Philanthropy Manager to ensure successful execution of all areas of the monthly marketing and communications.
- Establishes contacts with media representatives. Schedules radio, news, billboard, and other media opportunities. Writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
- Acts as the Association’s Brand Advocate which involves overseeing and monitoring content presented in all Y marketing materials and ensuring the use of the YMCA brand.
- Prepares marketing templates and tools and trains YMCA staff on marketing tools and brand usage guidelines.
- Works with Manager and program Areas for Grant Development including the development of processes, reporting, and acknowledgment of grants.
- Responsible for writing and submitting program-related grants by the deadline and sourcing new grant opportunities.
- Creates an annual outreach & communications plan that coincides with programming goals. Plan a diverse mix of promotional approaches to increase participation in YMCA programs.
- Responsible for web content and creation of branded content in key areas of the Association’s website and social media outlets.
- Ensure social media channels are used to grow community connections and see continuous MoM growth.
- Track and analyze monthly data from website, social media, and google ads to inform the marketing strategy.
- Maintain an updated database of photos and videos that can be used to promote programs and services. This may require organizing shoot time in advance or travelling to where programs are taking place.
- Connect with YMCA members and supporters to use personal storytelling as a marketing technique.
- Use various communication channels to expand the YMCA’s outreach, increase visibility in Saskatoon and surrounding communities, and improve brand recognition. Spread awareness of the positive impact of YMCA programs and services in Saskatoon and surrounding communities.
- Connect with local organizations to participate in events and tradeshows that align with the YMCA’s mission and values.
- Collaborate with the MGI Team and other Marketing Leads across MGI to support the development of the promotions calendar, marketing campaigns, and membership sales marketing tools
- Commit to a monthly meeting with the MGI and MARCOM teams to discuss, evolve and advance membership sales and marketing strategies.
- Utilize communication strategy to motivate and support donor support and influence potential partners/collaborators.
- Driver’s license and access to a vehicle is essential to the role.

**Job Types**: Full-time, Permanent

**Salary**: From $17.00 per hour

**Benefits**:

- Employee assistance program
- Extended health care

Schedule:

- Day shift
- Monday to Friday