Digital Marketing Specialist

**Digital Marketing Specialist - Programmatic Buyer**

**Reports to: Director of Performance Marketing**

**About Wise Publishing**

Wise Publishing is a digital publisher aimed at helping people make sense of their personal finances. We’re a group of talented, passionate people who believe that everyone deserves the best possible information to help them make smart money moves.

**About the Position**

Wise Publishing is seeking a Digital Marketing Specialist - Programmatic Buyer to support our paid advertising strategy covering CPA, CPL and CPC campaigns. The Digital Marketing Specialist - Programmatic Buyer will be responsible for buying traffic to landing pages across multiple ad platforms and will be responsible for end-to-end campaign management including developing creative assets, setting up and managing campaigns, maintaining a positive ROAS, performing ongoing data analysis on campaign outcomes and performance, and identifying and implementing strategies for scale. Ultimately, you will become a specialist on at least one ad platform and will be responsible for all short
- and long-term buying strategies for that traffic source. You are an independent thinker and worker who knows when to lean on your colleagues for support, and you are capable of juggling competing priorities. You should be a hands-on marketer with experience in paid marketing who enjoys complex problem solving and who is motivated to grow your successes into a scalable strategy.

**Required Skills**:

- 2-3+ years of performance marketing experience
- Experience sourcing and testing creatives including text and image assets
- Basic photo manipulation skills (eg. Canva, Photoshop, etc.)
- Some experience buying on paid advertising platforms (eg. Facebook Ads, Twitter Ads, Snapchat Ads, Taboola, Outbrain, AdWords)
- Experience designing, managing, and optimizing campaigns focused on CPA or CPL monetization
- Experience analyzing marketing datasets, or interested in a role with a heavy emphasis on resolving problems using data and making data-driven decisions

**Preferred Skills**
- Previous experience marketing Personal Finance products or content
- Some knowledge of SEO optimization tactics
- Strong working knowledge of Google Sheets or Excel
- Experience marketing content that is monetized with display advertising

**Personal Skills**
- Articulate communication style and adaptable team-focused worker
- Ability to self-assess performance and re-assess strategy on an ongoing basis
- Success-motivated individual who can make independent decisions to find success
- Flexibility to pivot quickly with shifting goals of the team or organization
- Willingness to learn and develop skills on an ongoing basis
- Able to contribute substantially to team strategy and goals

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to our employees and clients. We care about each other, reaching our potential, making a difference to our subscribers, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, vacation and sick days
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Quarterly company-wide team building outings
- Free in-office snacks
- Company holidays (New Year’s Day, Good Friday, Victoria Day, Canada Day, Labour Day, Thanksgiving Day, Christmas Day, Boxing Day)
- On-Demand training and development courses

**Salary: $70k+ CAD base (dependent upon skills and experience) + Tiered commission + bonus eligibility + Benefits**

**Salary**: From $70,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift

Supplemental pay types:

- Bonus pay
- Commission pay

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Toronto, ON