Digital Marketing Specialist

Digital Marketing Specialist – UNIQLO Canada Shape the Future of LifeWear in Canada. At UNIQLO Canada, we create essential styles that improve everyday life. We are expanding rapidly and need a Digital Marketing Specialist to drive strategic growth, optimize inventory, and bring the Magic of LifeWear to communities nationwide. Position Overview The Digital Marketing Specialist will plan and execute effective digital strategies that strengthen and promote the UNIQLO brand across paid media channels. Working closely with internal stakeholders and our external digital agency, you will develop marketing plans for UNIQLO Canada and manage our brand presence to support key objectives. Key Responsibilities Drive new user acquisition by executing and optimizing digital marketing strategies. Partner with the Digital Marketing Manager, Marketing Director, Product Marketing team and digital agency to plan and deliver campaigns on schedule. Identify innovative ways to leverage digital channels to support business growth. Monitor daily digital performance and KPIs to ensure targets are met while maintaining a positive ROI. Communicate business needs, insights, and strategy to the digital agency and implement ad‑hoc campaign adjustments. Provide data‑driven recommendations on media strategy, including audience targeting. Assist in creating and reviewing ad copy and other media assets. Create and optimize catalog feeds (Google Merchant Center and Meta Commerce), working in collaboration with global headquarters. Analyze landing pages and SEO/SEM performance, implementing updates in partnership with the eCommerce team. Manage paid affiliate marketing partnerships and troubleshoot issues with vendors in collaboration with global headquarters. Coordinate the time delivery of creative assets and advertising copy to the digital agency. Other duties as assigned. What You Bring Bachelor’s degree in Digital Marketing, Marketing or a related field (or equivalent experience). Minimum 3 years of experience as a Digital Marketing Specialist or similar role. Expertise in paid media campaign management and tracking. Previous experience in retail is an asset. Bilingual in English and French is an advantage. Proficiency with Google Ads and Meta Ads. Familiarity with data feed management. Strong copywriting skills. Ability to contribute to creative content development (text, images, videos) for digital optimization. Strong data mining and analytical skills. Familiarity with Campaign Manager 360 and GA4. Understanding of eCommerce platforms. Knowledge of SEO/SEM best practices. Understanding of Conversation Rate Optimization (CRO). Familiarity with affiliate marketing programs. Excellent communication, analytical, and multi‑tasking skills. Strong ability to interpret analytics, projections and performance metrics. What We Offer A results‑driven, entrepreneurial culture where your decisions drive real business impact. Competitive salary, performance bonus, and comprehensive benefits. Work in a modern office easily accessible by public transportation. A high‑visibility role with collaboration across global and regional executive teams. Career growth in a company that values ambition, innovation, integrity, and performance. Join Our Team If you live for data but love fashion, thrive on strategy but sweat the details – we want to hear from you. Join us and help redefine Canadian retail. We sincerely appreciate the interest and enthusiasm of all applicants. Only candidates whose qualifications closely match the requirements of the position will be contacted. About UNIQLO UNIQLO is a global brand that started from a single store in Hiroshima and now offers high‑quality, functional clothing that serves everyday needs worldwide. Our LifeWear concept focuses on simplicity, innovation, and sustainability and we are committed to continuous improvement and quality. #J-18808-Ljbffr