Digital Analytics Implementation Specialist
2 weeks ago
We are looking for a Digital Analytics Implementation Specialist.
Role description
The Digital Analytics Implementation Specialist is responsible for reporting, analyzing and providing insights on all digital activities for Brand, Marketing & Measurement, Digital Hub and
This individual will work across the organization demonstrating the value of data by driving the business forward through analytics and insights.
What you will do
- Work with business stakeholders to understand, define and prioritize analytics requirements to ensure accurate digital measurement
- Establish key metrics and develop dashboards to communicate to relevant business units or project teams
- Develop Analytics Tagging Architecture, technical specification documents and works with front end development team for implementation. Executes Launch/Analytics Report
suite setup to ensure successful implementation
- Provide interpretation, guidance to aid decision making by business leaders, as well as proactively inform teams with relevant insight that can be put to operational use quickly
- Responsible for managing, organizing and presenting data in a clear, concise and actionable format
- Serve as a team expert for data visualization and analytics reporting for Digital Insights solutions and providing support/training for internal staff utilizing these tools
What you will bring
- Post-Secondary Degree or an equivalent combination and experience with at least 3 years work experience in related field
- Minimum 3 years experience in implementation
- Experience with tagging Implementation and processes using tools such Google Tag Management
- Google Analytics
- MS Excel
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