Marketing Manager
1 week ago
**Marketing Manager**:
- Req id: 39199- Waterloo, ON, CAOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
**THE OPPORTUNITY**:
The Field Marketing Manager will support our busy and growing Sales & Marketing teams. The successful applicant will be a hungry and hardworking self-starter, determined to continue to build a career in technology event marketing.
**YOU ARE GREAT AT**:
- Coordinating with marketing organizations in various countries to schedule key initiatives designed to fuel the pipeline, drive revenue, meet sales targets and corporate goals.
- Build positive relationships with sales leadership within the region to build events to support their region and achieve their goals.
- Liaise between the regional sales team and the various functions of corporate marketing.
- Research and report creative event options, off-site venues, and entertainment based on program format and budget.
- Provide onsite event support, registration management, and other support as needed.
- Participate in planning meetings (as needed) and post event summaries for all events.
- Possess extensive project management skills; running an event from its inception all the way to post event reporting (running in conjunction with Marketing Operations team).
- Complete all internal documents; seeing them through the approval structure (Purchase Request and Return on Investment).
- Act as the main point of contact for all external vendors as well as employees in order to effectively communicate our event presence.
- Balance budget allocation and reconciliation.
Build timely post event reporting statistics (post show documents, financial reconciliation, lead input, Salesforce campaign creation, and ongoing pipeline creation based on activities).
- Assist with management/ deployment of alliance and other partner funds.
**WHAT IT TAKES**:
- Ability to multi-task and run multiple projects at once while remaining fiscally responsible.
- 3-5 years of project management experience specializing in large scale and targeted marketing programs.
- Excellent problem-solving skills with ability to creatively negotiate demands.
- Be a self-starter taking initiative while simultaneously being able to adapt to sudden changes and work with mínimal supervision.
- Experience in managing budgets.
- Results-oriented, customer driven, organized with attention to detail.
- Experience with Salesforce a plus.
- Ability to work a flexible schedule and travel when required.
- Approximately 20% travel, but up to 30% during peak event times.
- Knowledge of general marketing function.
- Knowledge of product marketing fundamentals.
- Proven marketing experience gained within a field marketing environment
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