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Communications & Marketing Specialist
3 weeks ago
**Communications & Marketing Specialist**
Sinai Health is a leading academic health science centre and a trailblazer for integrated care across the health continuum. Our fusion of science, innovation, care and learning has earned us international, national and provincial leadership for unique programs and compassionate care. Since 2015, Sinai Health has delivered excellent care in hospital, community and home. Comprised of Mount Sinai Hospital, Hennick Bridgepoint Hospital, the Lunenfeld-Tanenbaum Research Institute and our system partner Circle of Care, Sinai Health discovers and translates scientific breakthroughs, pushes boundaries for health solutions, and educates future clinical and scientific leaders.
Here’s what you should know about the portfolio:
- Our renowned high-risk pregnancy program treats some of the most complicated pregnancies in Canada.
- We have the largest Neonatal Intensive Care Unit in the Greater Toronto Area and are leaders in the research and practice of the Family Integrated Care Model.
- The **Ontario Fetal Centre i**s the first centre of its kind in Canada, and performed the first in-utero surgery in Canada for the treatment of spina bifida.
- The **Rogers Hixon Ontario Human Milk Bank** is the only milk bank in Ontario that collects, processes and dispenses donated breast milk to premature babies across the province.
- Mount Sinai Hospital is the only hospital in Canada to receive Magnet Recognition for excellence in nursing and patient care.
Since 2015, Sinai Health has delivered excellent care in hospital, community and home. Comprised of Mount Sinai Hospital, Bridgepoint Active Healthcare, the Lunenfeld-Tanenbaum Research Institute and our system partner Circle of Care, our fusion of science, innovation, care and learning has earned us international, national and provincial leadership for unique programs and compassionate care.
KEY RESPONSIBILITIES INCLUDE:
**Communications**
- Uncover and share captivating, timely, impactful stories that could live across our communication channels, such as our websites, social media channels and newsletters.
- Act as the communications expert by bringing your knowledge of leading communications practices to committees, special projects, and in advising our spokespeople and leaders.
- Collaborate with peers, including other Communications Specialists and the Creative Service team, to deliver communication plans for communication channels.
- Perform other position-related duties as assigned.
**Marketing**
- Conceptualize, plan and produce a range of marketing materials including web content, social media posts, magazine and report contents, brochures, donor and educational materials, digital signage, etc.
- Leverage digital media and social media channels to build brand awareness and participate in online communities (Facebook, Twitter, Instagram, etc.)
- Proactively identify opportunities to advance understanding of Sinai Health and its priority clinical programs through integrated communications and marketing plans that include operational, media, social media and web-based communications.
- Evaluate and measure the success of your work to ensure continual adjustments and improvements are made in the way we deliver effective marketing and communications.
**Media**
- Lead media and public relations efforts to promote the Rogers Hixon Ontario Human Milk Bank, Ontario Fetal Centre and Mount Sinai Hospital Women’s & Infants’ initiatives.
- Support proactive and reactive media relations at Sinai Health, in collaboration with other members of the Communications Department
- Act as the after-hours Corporate Communications representative on a rotational basis
- Perform other position-related duties as assigned.
- Job Requirements- Successful completion of a degree/diploma from an accredited educational institution in a relevant discipline e.g., Communications, Marketing, Public Relations, Journalism.
- A minimum of 3-5 years recent and related experience working in a complex, fast-paced organization; experience within the health care sector a definite asset.
- Proven media relations experience in dealing with journalists, delivering newsworthy ideas and opportunities.
- Experience in successfully developing and delivering communication and marketing plans and activities to support corporate strategies, public awareness campaigns, corporate communications, media relations and issues management situations.
- Skilled in customizing communications for a variety of audiences and channels.
- Possesses a high level of accountability and proven capability to identify opportunities, take initiative and think through future implications.
- Proven superior writing, editing and communication skills with superior attention to detail with a high level of accountability.
- Strong networking and interpersonal skills to develop collaborative relationships with internal and external stakeholders.
- Extremely organized with excellent project and time m
