Influencer Marketing Coordinator

4 days ago

Montréal, Canada La Vie en Rose Full time

**Join a diverse and talented team**

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).

**Purpose of the role**

Under the supervision du.de the Manager, Social Media, le.la incumbent is responsible for planning and executing the day-to-day operations of La Vie en Rose's influencer marketing. He/she participates in the development and implementation of campaign strategies with content creators with the aim of building brand awareness and maximizing sales potential.

**Key responsibilities**
- Participate in the development of influencer marketing strategies and adapt them to the advantages, challenges and audience of each social platform;
- Plan all day-to-day activities related to influencer marketing campaigns;
- Negotiate, draft and ensure compliance with contracts and agreements;
- Write and update briefing sessions for collaborations;
- Establish and maintain relationships with content creators;
- Develop and implement a prospecting plan for content creators;
- Ensure the growth of influencer marketing while respecting La Vie en Rose's brand image;
- Measure the performance of influencer marketing campaigns on an ongoing basis and evaluate the return on investment;
- Respect the annual budget allocated to partnerships with content creators;
- Carry out requests for merchandise or in-store pick-up related to collaborations;
- Ensure the shipping and tracking of packages to content creators;
- Participate in event strategies bringing together influencer marketing and traditional media;
- Provide support in the organization and implementation of social media projects and events;
- Conduct effective competitions on a regular basis;
- Ensure good communication and cooperation with the various departments and teams.

**Your profile**
- Thrives under pressure: You excel at managing tight deadlines and quickly adapting to unexpected situations;
- Organization and autonomy: Your strong organizational skills help you navigate effectively in a constantly evolving environment;
- Attention to detail: Precision and thoroughness shine through in everything you do;
- Interpersonal skills and team spirit: You have a natural ability to collaborate with others and foster a harmonious atmosphere;
- Negotiation skills: Your talent for negotiation is a valuable asset in achieving goals;
**Requirements**:

- Bachelor's degree in Marketing, Communication, Media or equivalent;
- 2 years of experience in an influencer marketing or social media position;
- Experience in the field of retail and/or fashion (an asset);
- Good knowledge of best practices in influencer marketing;
- Good knowledge of Google Analytics or other analytics tools;
- Knowledge of the Canva platform (an asset);
- Good knowledge of digital media;
- Proficient in the Office Suite: Word, Excel and PowerPoint;
- Bilingual, both oral and written (French and English);
- Availability in the evenings and on weekends to attend events;

Permanent, full time

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