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Manager, Buying B2B

12 hours ago

Toronto, Canada dentsu Full time

Job Description:Our team is looking for a B2B media expert with strong capability in planning and buying to join a our growing B2B media practice.About us:dentsu B2B is a specialized, award-winning B2B group within dentsu. We have 20+ years of B2B heritage. You’ll join over 1,000 integrated B2B specialists from across the globe to develop bespoke B2B solutions and partnership. Our unique point of view on B2B is The Superpowers Index, an annual survey of B2B buyer behaviour. About you:Great campaign execution is your specialty with creativity mixed in andyou enjoy supporting your team the clientteams.. You always look for new ways to innovate media from brand to demand.We are looking for a self-motivated, highly detail oriented, and creative thinker. Someonewho is proficient in taking a campaign idea and leading it through the planning, executing, and measuringphases to create memorable and impactfulactivations.This is a highly collaborative and visible position, so good communication and interpersonal skillsarea must. This role reports to the Director of Strategy and Client Leadership.Your specific, day-to-day responsibilities will look like this:Create, manage, execute, and ensure measurement of media campaignsto achieve a myriad of goals from brand awareness todemand generation.Plan and buy B2B media campaigns across social, search, direct, content syndication, account-based marketing, lead-generation, brand-building, events, etc.Collaborate with clients and colleaguesto create campaigns and/or events that promote services/productsWork in conjunction with client/agencycreative teams to create collateral to complement campaignsEffectivelycommunicatewith colleagues and clientsPerform additional functions and administrative tasks as required for media activationRequired Skills & Experience5+ years of B2B media planning experience, ideally in a client service settingBachelor’s degree, college diploma,or equivalent combination of education, training and/or experienceCreative thinking as applied to B2B media activationStrong written and verbal communication skillsAbility to prioritize across projects and deliver to timelinesAttention to detail and excellent organizational skillsAbility to collaborate with different teams and job levels to accomplish responsibilitiesAnunderstanding of the Canadian market, including key demographics and media inventory landscapeExperience on working in or with large enterprisesto perform B2B marketing functions is anrequired, particularly in areas such as media planning, Salesforce Marketing Cloud (SFMC), user experience analysis, and lead cycle managementThorough knowledge of Microsoft Office, especially Outlook, Word, PowerPoint, and ExcelExperience with Salesforce.com, Google Analytics, marketing automationFull-funnel media planning including Content Syndication, Content Sponsorships/Partnerships, Nurture (email), video, audio, social and search, as well as experience with Demand Base, 6Sense or similar.Additional informationThe salary range for this position is $75k-$80k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.#LI-DM1